Generating the right leads takes more than a list of names. At Blueberry, we design lead generation campaigns around intelligent, human conversations – connecting your sales team with genuine decision‑makers who are ready to talk.
Whether you need qualified appointments, sector‑specific outreach or support keeping your pipeline healthy between campaigns, we have a service to match your goals.
Get in touch to find out how we can help you meet your business growth objectives.
Lead generation is the process of identifying organisations and individuals who could benefit from your product or service – and then engaging them in a way that moves them closer to a buying decision.
In a B2B context, this is rarely a single interaction. It involves the right data, the right message, the right channel, and often, the right timing. Lead generation and marketing work best when they’re joined up: where awareness, engagement, and qualification happen together rather than in isolation.
At Blueberry, we don’t separate lead generation from the broader marketing picture. Our campaigns are designed to create pipeline, yes — but also to build relationships, gather insight, and leave a positive impression of your brand at every touchpoint.
We offer a joined-up approach to B2B lead generation and marketing, drawing on a range of services that can be deployed individually or in combination:
Blueberry works across complex B2B markets where relationships, relevance and trust matter. We run campaigns for organisations in:
We support organisations working within education, and the businesses that sell into it.
On the provider side, that means schools, colleges, universities and training providers looking for help with programme promotion, employer engagement and student recruitment.
On the supplier side, we work with publishers, awarding bodies, EdTech businesses, CPD providers, stationery and resource suppliers, and other commercial organisations selling products or services into schools, colleges and universities. Reaching decision-makers in education is notoriously difficult — it’s one of our longest-standing specialisms, and we have the results to show for it.
We work with local authorities, growth hubs, LEPs, sector skills councils, NHS trusts, charities and government-funded programmes. Whether you’re promoting a funded business support scheme, driving event attendance, supporting consultation activity or engaging local employers, we provide the people, process and data to make outreach credible and effective.
From high-growth start-ups to established national brands, we run campaigns across a wide range of industries. Sectors where we have particular depth include:
Safety and compliance service providers — businesses offering Legionella management, asbestos surveying, fire suppression, air quality or environmental compliance services, where reaching the right facilities or health and safety decision-maker requires a technically credible, well-timed approach.
Facilities management — FM providers need a steady flow of new contract opportunities and reactive works enquiries. We help them engage the right decision-makers and build a stronger pipeline of qualified opportunities.
Manufacturers and CPD providers — technical manufacturers and training providers who use CPD as a route to market, building relationships with architects, engineers, specifiers and contractors ahead of a purchasing decision.
Technology and SaaS — businesses selling complex, high-value solutions who need their message handled with intelligence and nuance.
Professional services — accountants, consultancies and advisory firms looking to build a steady pipeline of qualified introductions.
Merchants and wholesale — trade-facing businesses looking to acquire new accounts, re-engage dormant customers and grow wallet share.
Transport and logistics — operators and suppliers building awareness and onboarding new business clients.
We also work with builders merchants, waste management and environmental services, IT providers, pharmaceutical companies and more.
We help membership bodies build stronger relationships with current, lapsed and prospective members. We work with trade associations, professional institutes, financial and research bodies and sector organisations to support new member acquisition, renewals, engagement campaigns and member research.
If your sector isn’t listed here, it’s worth getting in touch. Our senior team has delivered campaigns across a wide range of markets, and we’re used to getting to grips with complex products and niche audiences quickly.
We work as an extension of your team – not a contact centre reading from a script. Before a campaign launches, we take time to understand your organisation, your offer, and the kind of conversations your sales team actually wants to have.
From there, we build a campaign around three things: well-segmented data, experienced callers who know how to listen, and a responsive approach that adjusts as we learn what resonates. The result is a steady flow of qualified opportunities, backed by the kind of insight that only comes from real conversations with real prospects.
Working with Blueberry means more than outsourcing your calling. We work with you from strategy through to execution – so your pipeline grows, your team works more efficiently, and your organisation gets better at generating leads over time.
We keep things straightforward:
If you’re ready to strengthen your pipeline and give your sales team more of the right conversations, we’d love to talk. Get in touch via our contact form here, call +44 (0)113 487 7013 or email info@blueberryms.co.uk to discuss how our lead generation services can support your growth plans,
This is the second time we have worked with Blueberry Marketing Solutions, who have assisted with lead generation for our business. The team are highly experienced and build a profile of your business so they understand what you require and then generate relevant leads. Once the project starts, we can relax knowing that Blueberry will work to our guidelines, providing ample leads and feedback. We would not hesitate to highly recommend their services to any business owner. The team at Blueberry are an invaluable extension of our team.
Blueberry is an award-winning, Leeds-based B2B lead generation and telemarketing agency that has been delivering real results since 2005. We work across the UK with organisations in the public sector, education, manufacturing, construction, compliance & professional services and more.
Many organisations outsource lead generation because building an in-house team is expensive and slow. Others already have internal resource, but need sharper strategy, specialist input, or extra capacity at key points. A good agency can provide all three – experienced people, proven processes, and the flexibility to support your team where it adds the most value.
Choosing a UK agency matters commercially as well as culturally. Understanding tone, regulation and buyer expectations improves the quality of conversations. Our team is based in Leeds and delivers UK-based campaigns without offshore call centres or automated diallers.
We don’t rely on rigid scripts or volume for the sake of it. Our callers are trained, UK-based business development professionals who represent your brand with credibility – asking the right questions, handling objections thoughtfully, and moving prospects forward in a way that reflects well on your organisation.
Clients work with us because we’re straightforward, accountable and focused on outcomes. You can view real examples of this in our case studies, including campaigns that have created multi-million-pound sales pipelines and significant revenue growth for clients across sectors.
B2B Lead Generation Services support your sales and marketing teams by identifying, engaging and qualifying the right organisations and decision-makers for your business. The focus is on starting meaningful conversations that lead to genuine sales opportunities, not just collecting contact details.
We work as an extension of your team. We agree your target markets, decision-makers and what “good” looks like in terms of an opportunity, then build a tailored calling and follow-up plan. Our team then runs structured outreach, records outcomes in a clear format and feeds qualified opportunities and insight back to you.
We can generate various types of B2B leads, including sales-ready appointments, qualified callbacks, event or webinar registrations, and early-stage prospects who need nurturing. The detail we capture around each contact supports both your sales conversations and ongoing marketing.
We need a clear understanding of your offer, your ideal customer profile, and the objective of the campaign. If you have existing data, we will review it; if not, we can advise on data sourcing. From there, we agree messaging, qualification criteria and how you want opportunities handed over.
No. Our B2B Lead Generation Services are designed to work across sectors. We have strong experience in education, local government, membership and commercial B2B, but the core of what we do – targeted conversations with the right people – is transferable across industries.
Qualification is agreed with you at the outset. Typically, this includes decision-maker involvement, budget or funding position, timeframes, need or interest, and agreed next steps. We make sure that what we pass across matches your criteria, so your sales team can move forward with confidence.
In most cases, yes. We can update lead and contact information in line with your processes, or supply structured outputs for easy import into your CRM. The aim is to make our B2B Lead Generation Services slot neatly into your current way of working.
We provide regular reporting that covers volumes of calls, meaningful conversations, qualified leads, appointments and key insights from the market. You’ll see both the numbers and the narrative, so you can understand what’s happening in your pipeline and why.
We don’t rely on rigid scripts or volume for the sake of it. Our callers are experienced, commercially aware and trained to hold informed, two-way conversations. That’s why our B2B Lead Generation Services focus as much on quality and brand representation as they do on the headline numbers.
Most clients begin to see qualified opportunities early in a campaign, particularly where there is a clear offer and defined audience. However, the best results come when B2B Lead Generation Services are treated as an ongoing part of your sales and marketing mix, rather than a quick fix.
Yes. As we run your campaign, we naturally update and cleanse your data – removing incorrect records, adding new contacts and filling gaps. That means you finish with both a stronger pipeline and a cleaner database for future marketing.
Get in touch to find out how we can help you meet your business growth objectives.
Blueberry Marketing Solutions Ltd
Consort House, 12 South Parade, Leeds, LS1 5QS