Public Sector Data Hub: Business Data for Delivery & Research

Expert-curated business data for public sector teams to support programme delivery, research, engagement, skills and economic development.

Blueberry’s Public Sector Data Hub gives councils, combined authorities, Growth Hubs and other public bodies a clear, accurate view of their priority business base. It is powered by a blend of advanced machine learning and the hands-on expertise of our in-house data specialists, who source, profile and validate business data for real-world use. The result is reliable intelligence you can use for engagement, evidence and programme delivery – not just list-building.

Business intelligence built for public sector teams

Economic development, growth, skills and regeneration teams need more than generic registers to understand local economies and target support effectively. The Public Sector Data Hub goes beyond static lists, providing a continuously maintained dataset shaped around your priorities.

• Build robust samples for employer research, CATI/telephone surveys and evidence-base refresh projects.

• Support B2B telemarketing and outreach for support, grant and skills programmes with accurate, profiled contact data.

• Maintain an up-to-date picture of priority sectors, target areas and segments to inform strategies, bids and performance reporting.

What the Public Sector B2B Data Hub contains

We combine multiple trusted data sources with AI-supported analysis and expert human review to create a single, dependable view of your business base. Every record is checked, validated and enhanced by our data analysts before it reaches you.

• Core business attributes: organisation name, address, contact details, size and broad sector.

• Sector insight that goes beyond SIC codes, grouping businesses into meaningful market segments and emerging sectors.

• Profiling by size, geography (local authority, combined authority or agreed custom geographies) and priority firmographics.

• Key decision-maker roles where available, focused on relevant senior contacts.

• Flags for priority sectors, target areas or bespoke segments defined in your strategies and funding requirements.

Human-led expertise, enhanced by AI

Machine learning helps us identify patterns, gaps and opportunities across your business base – but our analysts apply the context, judgement and sector understanding needed to make the data programme-ready.

• Continuous enrichment and cleansing using AI-driven discovery and real-time industrial data, with human validation throughout.

• Proactive identification of key sectors, clusters and businesses aligned to your growth, skills or inclusion priorities.

• Clear visualisations and segment breakdowns that make complex datasets easy to interpret and share internally.

Verified, compliant contact data you can use

The Public Sector Data Hub is designed for practical outreach as well as analysis. Contact information is prepared with GDPR, PECR and deliverability front of mind.

• AI-assisted discovery combined with phone-verified records for GDPR-compliant, reliable contact data.

• Processes aligned with UK GDPR and PECR, including lawful bases, screening and opt-out management for calling and email activity.

• Datasets ready for B2B telemarketing, CATI/telephone surveys and ongoing strategic engagement.

How we work with you

Every area has different priorities, demands, and sector mixes. Our projects are built around your goals and delivered collaboratively.

• Discovery to understand your objectives, target firmographics and current data landscape.

• Gap analysis to identify where existing data is strong, outdated or incomplete.

• Build and delivery of tailored datasets, with options for CRM import or integration with Blueberry’s B2B telemarketing and research services.

• Agreed refresh cycles so your view of the business base stays current between strategy reviews and funding rounds.

Talk to our experts today

Our team can help you define your target profile and provide the data you need to engage, research, and evidence impact. Fill out our short contact form here or call 0113 487 7013.

Public Sector Data Hub FAQs

How is this different from a standard public sector business list?

• Standard lists rely on static registers and basic industry codes, often missing key businesses or mis-classifying others. Our Hub combines multiple sources, AI-enhancement and expert human verification to create a more accurate, profiled and campaign-ready dataset.

Can we use this data for both research and outbound campaigns?

• Yes. Datasets support CATI/telephone surveys, B2B telemarketing and ongoing engagement, with appropriate screening and governance for each. Many authorities use the same underlying data for both evidence-base refresh work and business support outreach.

Do you supply data for specific sectors or places?

• Yes. Datasets can be scoped by geography (local authorities, combined authorities or bespoke areas) and by sector focus or priority firmographics, enabling targeted activity aligned with your strategies.

How often is the data refreshed?

• Refresh cycles are tailored to your needs and the pace of change in your business base. Options range from one-off builds to scheduled updates for ongoing programmes and reporting.

Can you integrate with our CRM or existing systems?

• Where feasible, we format datasets for common CRM and marketing platforms used by public bodies, reducing manual handling. We can also provide guidance to help internal teams manage the data effectively once in place.