Public sector telemarketing and research services

For business support, skills and local growth.

High-quality business engagement and evidence to support local growth priorities

Blueberry delivers B2B telemarketing and research for public sector organisations across the UK, helping teams understand business needs, engage employers and evidence impact.

Campaigns support business support, skills, regeneration and wider local growth priorities by combining high‑quality conversations with robust analysis and reporting – including Local Skills Improvement Planning (LSIP), local skills strategies and wider workforce agendas.

Who we work with in the public sector

Blueberry works with organisations responsible for designing and delivering programmes and services that depend on strong engagement with the business base.​​

• Local authorities and combined authorities delivering business support, regeneration and place‑based growth.​​
• Regional Growth Hubs and business support services building pipelines of engaged SMEs.​
• Central government bodies and arm’s‑length organisations needing local‑level evidence and engagement.​
• Universities, colleges and skills partnerships working with employers on workforce, apprenticeship and training priorities.​​
• Charities, professional associations and other not‑for‑profit organisations running business‑facing or economic inclusion initiatives.
• Chambers of Commerce and business membership organisations supporting local business support and skills priorities.

Public sector telemarketing services

Telemarketing campaigns are designed to reach the right organisations and decision‑makers, using structured call guides and clear outcome pathways aligned to your objectives.​​

Telemarketing for business support, skills and local growth programmes includes:

• Business outreach for support and grant schemes, building awareness, qualifying interest and generating pipelines for advisory and funded programmes.​
• Employer engagement campaigns to secure input on skills, workforce and sector plans (including LSIPs and local skills improvement priorities) and to build relationships for ongoing collaboration.​
• Event and workshop promotion to targeted business audiences, increasing attendance at consultations, briefings and engagement sessions.​​
• Follow‑up and re‑engagement activity with previous participants to maintain warm pipelines and gather longitudinal insights.​

Public sector research and insight services

Alongside delivery‑focused outreach, Blueberry provides B2B research services that generate decision‑grade evidence for strategies, funding bids and evaluations.​​ This includes targeted employer research to inform LSIPs, local skills strategies and sector‑specific workforce plans.

Some of the projects we can deliver include:

• Structured business surveys by telephone to understand needs, barriers, sector strengths and demand for support.​
• Economic evidence‑base refresh projects combining survey data and existing intelligence to provide an up‑to‑date view of local business conditions.​
• Programme evaluation support, including before‑and‑after surveys, contribution analysis and qualitative feedback from participating businesses.​
• Insight reporting that distils findings into clear narratives, tables and visualisations ready for dashboards, scrutiny and business cases.​​

Data, AI‑enhanced profiling and targeting

Blueberry’s work is underpinned by well‑maintained B2B datasets that go beyond basic industry codes to reflect how local economies operate. Data is sourced from established providers and enhanced using advanced analytics and verification calling to identify and prioritise the most relevant organisations and contacts.​​

• Continuously refined business databases that combine trusted sources, intelligent enrichment and live calling feedback.​
• Profiling by sector, size, geography and responsibility so both telemarketing and research reach the right decision‑makers and influencers.​​
• Segmented outputs that allow teams to understand differences between sectors, locations and cohorts, supporting targeted policy and delivery decisions.​

Examples of public sector telemarketing and research outcomes

We have delivered many projects which show how combined B2B telemarketing and research can support both design and delivery of public sector priorities.​​ A few examples include:

• An economic evidence‑base refresh for a combined authority, using telephone surveys and analysis to update understanding of sector strengths, skills needs and business challenges.​
• Business engagement and survey programmes for a regional growth hub, using calls to both gather insight and signpost relevant support offers.​
• Evaluation of a local grant scheme, combining follow‑up interviews with beneficiaries and analysis of impact indicators to inform future programme design.​

How a typical public sector campaign works

Public sector campaigns are structured so that both telemarketing and research components are clear, auditable and easy to brief into internal stakeholders.​​

• Scoping objectives, audiences, geographies and success measures, including how findings will be used internally.​
• Designing sampling, data requirements and call approaches that align with governance, procurement and information‑governance expectations.​
• Running calling and survey phases with interim feedback loops so targeting and messaging can be refined.​
• Delivering outputs in formats that support decision‑making, scrutiny and communication with partners and funders.​

Drive engagement and evidence impact for your programmes

Work with our specialists to reach the right businesses and generate actionable insights. Contact us to discuss a campaign, or explore our Public Sector Data Hub for curated business data to support delivery, research, and engagement.

Public sector telemarketing and research FAQs

How does B2B telemarketing differ from your research services?

• Telemarketing campaigns focus on generating live outcomes such as enquiries, appointments, registrations and warm pipelines, while research services focus on gathering structured evidence to inform strategies, bids and evaluations. The two are often combined so that engagement activity also produces robust insight for future planning.​

Which organisations and contacts do you target?

• Campaigns focus on private and social enterprises, with an emphasis on senior decision‑makers and key influencers across ownership, leadership, and critical roles within each organisation. We work closely with you to define your target business profile, and then curate and purchase data to ensure outreach reaches the right organisations. Targeting is refined by sector, size, geography, and responsibility so that conversations happen with the people best placed to respond and take action on your programme or research objectives.

Can you support us with economic evidence and programme evaluation, not just delivery?

• Yes. Blueberry runs survey‑led evidence‑base refresh projects and evaluation exercises that provide the depth of insight needed for local growth strategies, funding bids and scrutiny. Reporting is structured so findings can be used directly in internal papers, dashboards and external submissions.​​

How do you handle GDPR and PECR for B2B calling?

• All B2B telemarketing and research activity is designed to comply with UK GDPR and PECR, including appropriate lawful bases, TPS/CTPS screening, clear caller identification and robust opt‑out handling. Blueberry provides documentation and audit trails to support information‑governance, procurement and assurance requirements.​​

How is data sourced and kept up to date?

• Business data is drawn from reputable sources and enhanced using advanced analytics and verification calling to confirm details and ensure relevance. Datasets are profiled and refreshed over time so both telemarketing and research reflect current local business populations rather than static lists.​​

What will we see in your reporting?

• Reports cover volumes contacted, response and conversion rates, key findings by segment and qualitative insight, with clear recommendations and next steps. Outputs are ready to feed into strategies, funding submissions, evaluations and performance reporting without extensive re‑work.​​

How quickly can we move from brief to live work?

• Most B2B public sector telemarketing and research projects can move from scoping to live activity within a few weeks, subject to approvals and data readiness. Early insight is usually available in the first reporting cycle, allowing refinements and providing quick value to internal stakeholders.