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Customer Retention & Loyalty

Retention&LapsedCustomer BlueberryMS

How do you boost customer loyalty and retention?

Are you aware of the average lifetime value of your customers? Similarly, what customer retention strategies do you have in place to build your customer relationships and create value within your offering?

We often find that customer loyalty programs and retention schemes are overlooked in the B2B world, with focus being primarily on customer acquisition before optimisation of existing revenues.

Increasing the percentage of loyal customers and repeat customers within your business can have a huge impact on your bottom line. Research shows that a five percent increase in customer retention can lead to a 75% increase in profitability. Therefore maintaining happy customers can be one of the easiest ways to provide your business with consistent revenue streams.

We work with our clients on a number of customer focused projects incorporating techniques such as:

  • Customer engagement
  • Customer retention programs
  • Customer satisfaction
  • Up-selling and cross-selling
  • Relationship marketing with existing customers
  • Loyalty schemes and building customer loyalty

Call us on 0113 487 7013 or contact us here for more information on improving customer retention rates across your customer base. Alternatively, take a look at one of our customer loyalty case studies.