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Universities

Connecting universities with the right businesses to drive growth, innovation, and skills development.

Blueberry specialises in helping universities build stronger connections with businesses, from local SMEs to national and international employers. Universities are under increasing pressure to evidence impact, deepen employer relationships, and join up activity across faculties, business schools, and central teams. By identifying and engaging the right organisations, we enable universities to maximise their impact in areas such as knowledge transfer, business growth, innovation, CPD, Degree Apprenticeships, and employability.

Blueberry helps translate these strategic goals into practical employer engagement activity that delivers measurable results while respecting institutional context and governance. Whether you’re looking to enhance your business outreach, improve programme participation, or strengthen industry collaborations, we have the expertise and proven strategies to help.

Contact

Get in touch to find out how we can help you meet your growth objectives.

Why Universities Choose Blueberry

Proven success – We’ve worked with more than 25 universities in the past year alone, supporting faculties, business schools and central teams to meet their business engagement goals.
Targeted approach – Our data‑led campaigns ensure you connect with employers that are genuinely relevant and eligible for your programmes, not just any business on a list.
Sector expertise – With over a decade of experience across KTPs, Degree Apprenticeships, executive education and wider business engagement, we understand the internal challenges of driving collaboration across departments and with external partners.
Time‑saving solutions – We handle the outreach, qualification and follow‑up, freeing your in‑house teams to focus on building relationships, shaping projects and delivering impact.

How We Help

Driving Engagement with Businesses

We take the complexity out of business engagement by identifying relevant, eligible companies for your initiatives and speaking to the right decision‑makers. Whether it is Degree Apprenticeships, Knowledge Transfer Partnerships (KTPs), executive education, consultancy or other business support programmes, we bring businesses into the conversation through targeted calling, surveys and appointment setting.

Supporting the Success of Your Business Programmes

Our campaigns ensure businesses not only hear about your offer but actively engage with it. From promoting innovation schemes, growth and leadership programmes through to employability and placement initiatives, we refine your outreach so it drives meaningful participation and builds a pipeline of ongoing partners.

Helping Universities Adapt to Economic Challenges

Shifting funding, skills shortages and evolving employer expectations make effective business partnerships more important than ever. Our approach helps universities use existing data and relationships more effectively, reach new employers in priority sectors and geographies, and generate evidence that supports strategies and external reporting.

Get in touch

If you are looking to refine your university’s business engagement strategy, we’d be happy to share what is working for other institutions right now. Let’s explore how we can help you maximise existing resources, reach the right employers and build stronger, longer‑term partnerships. Contact us here.

Navigating the Future: How Universities Can Still Prosper Through Economic Challenges

To help universities navigate economic challenges, we’ve created a comprehensive eBook packed with actionable insights. Navigating the Future – How Universities Can Prosper Through Economic Challenges explores key strategies, including leveraging academic expertise for business growth, improving data-driven decision-making, and maximising SME partnerships. It also examines the impact of the dissolution of LEPs and highlights opportunities for collaboration with organisations like the Small Business Charter.

Historic University Attracts First-Rate Students and Novel Business Opportunities

Find out how we vastly enhanced a leading universitys database by generating more than 600 leads and cleansed an impressive 8,000 records for five teams, across three different departments.

Facilitating Business & University Collaboration

To help universities build stronger partnerships with the business sector, we’ve created an insightful eBook, Facilitating Business & University Collaboration. This guide explores effective strategies for fostering collaboration between academic departments, research teams, and industry partners. It offers valuable insights into unlocking new opportunities, enhancing regional growth, and creating impactful initiatives that drive mutual success for both universities and businesses.

From Insights to Impact: Knowledge Transfer Partnerships

Find out how Blueberry helped a UK university boost Knowledge Transfer Partnerships (KTPs) and drive stronger business engagement.

Employer Engagement Telemarketing for Colleges, Universities & Training Providers

Blueberry partners with colleges, universities, and training providers across the UK to strengthen employer engagement, expand course provision, and meet business-critical targets. Our education-telemarketing campaigns help education organisations connect with the right employers, learners, and stakeholders to achieve measurable growth.

Education Sector

We work with colleges, universities, training providers and suppliers to the education sector to help them meet their business development objectives.

Contact

Get in touch to find out how we can help you meet your business growth objectives.

Telephone:: +44 (0)113 487 7013
Email:: info@blueberryms.co.uk
Head Office:: Blueberry Marketing Solutions Ltd
Consort House, 12 South Parade, Leeds, LS1 5QS