Today at Blueberry
Reflections from the #WECAN Focus Group 2025
Last week, I had the pleasure of attending a #WECAN focus group at Leeds Beckett University’s Rose Bowl. #WECAN brings together women from all walks...
NEVER STANDING STILL
New Curriculum, New Conversations: A Practical Guide for Education Suppliers
The UK Government plans to transform education with a new national curriculum designed to equip young people with the essential skills needed to succeed in...
From the Ground Up: Why First-Hand Experience Builds a Stronger Workforce
Facing the Fear Let’s be honest: for many young professionals today, the idea of picking up the office phone is terrifying. Researchers even have a...
Blueberry Marketing in the Spotlight for Talent Trailblazer 2025
We’re excited to share that Blueberry has been shortlisted for the 2025 Talent Trailblazer Award by MarketingWeek. This nomination recognises our “From Classroom to Career”...
From Chicken Pox to Case Studies: Zoe’s Help to Grow Journey
Between juggling nursery drop-offs, school sports days, and mammoth marketing campaigns, Blueberry’s Zoe Thorpe somehow found the time (and energy) to go back to...
Schools Under Pressure: How Businesses Selling to Schools Can Offer Real Solutions
WALK through the gates of almost any school in the UK today, and you’ll find much more than lessons taking place in the classrooms. For...
Demystifying Telemarketing: Why It Still Works (When Done Right!)
HANDS up if you’ve ever had a frustrating or unsatisfactory experience with telemarketing. Or are you hesitant to try it in the first place? Perhaps...
Beyond ROI: What You Really Gain from a Quality Outreach Campaign
One of the most common (and to be fair, reasonable) questions we hear from our clients is: “What’s the return on investment (ROI)?” But what...
Reflections from the Small Business Charter Annual Conference 2025
Last week, I had the pleasure of speaking at the first ever Small Business Charter (SBC) Annual Conference in Westminster, an inspiring gathering of 66...
Call, Don’t Just Click: Why Human-Led Telemarketing Still Matters in a Digital-First World
In the age of AI-generated content, algorithmic outreach, and automated customer journeys, it’s tempting to see the humble phone call as a relic. But what...
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