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Read MoreDriving Local Demand: A Targeted Outreach Campaign for a Regional Plant Hire Provider
Our client is a regional plant hire provider operating multiple depots across the North West. The business was looking to increase awareness of their extended equipment range, reconnect with previous customers and drive more enquiries across their depot network.
In a market where contractors often use multiple suppliers, relationships can fade without regular contact. Decision-making is spread across owners, site managers and procurement teams, making it harder to consistently reach the right people. In response, Blueberry implemented a targeted outreach campaign focused on direct conversations with those responsible for plant and attachment hire.
Results at a Glance:
- 232 qualified opportunities generated in just 24 days
- 84.6% conversion from decision-maker conversations
- 2,700+ targeted calls delivered
“This is the second time we’ve worked with Blueberry to support lead generation. The team takes time to understand our business and consistently delivers relevant leads. Once the project is live, we can trust them to work to our guidelines, deliver strong volumes and provide regular feedback. They’re an invaluable extension of our team.”
Regional Plant Hire Provider
A Targeted Approach Across Three Audiences
The campaign focused on three clear areas: winning new business, re-engaging lapsed customers and strengthening relationships with existing accounts.
Alongside generating opportunities, each conversation captured valuable commercial insight – including operating areas, the types of projects undertaken, average spend, and likely future requirements.
New business activity introduced the client to contractors who were not currently using their services, while conversations with lapsed customers helped re-establish relationships and highlight the wider equipment available across the depot network. Existing customers were also engaged to identify upcoming hire requirements and additional opportunities beyond their current spend. Throughout the campaign, Blueberry also uncovered new decision-makers, refreshed contact records and reopened conversations with businesses that had previously fallen out of contact.
Turning Conversations into Pipeline
By qualifying demand before handing opportunities across, Blueberry enabled the client’s sales team to spend less time prospecting and more time progressing genuine commercial opportunities. The campaign generated 232 qualified follow-up opportunities, including meetings, branch visits and live quotation requests, providing an immediate pipeline of engaged prospects. In addition, more than 1,200 further contacts were identified for future outreach, creating a longer-term pipeline of potential business and equipping the client with a stronger platform for ongoing revenue generation.
Lasting Commercial Value
The campaign delivered far more than a list of leads. It equipped the client with better market intelligence, stronger customer relationships and a clearer picture of future opportunities, giving the sales team the insight needed to support continued growth.
Ready to turn conversations into commercial opportunities? Speak to Blueberry about how our targeted outreach campaigns can help you generate qualified leads, strengthen your pipeline and accelerate growth.
Call +44 (0)113 487 7013 or email info@blueberryms.co.uk
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