Unlocking the Power of B2B Data for Sales & Marketing

In today’s competitive business landscape, having the right data can make all the difference in your sales and marketing efforts. But what exactly can you access, and how can it help your business grow?

What Types of B2B Data Are Available?

High-quality Business-to-Business (B2B) data provides you with valuable insights into your target market, including:

• Company Information – Name, size, industry (SIC codes), location, and financials
• Decision-Maker Contacts – First and last names, job titles, email addresses, and phone numbers
• Company Digital Presence – Website URL, social media links, and online activity
• Operational Insights – Growth indicators, company history, and business structure

How Do We Profile the Right Data for You?

Not all businesses are your ideal customers – so why waste time on the wrong ones? We filter data to match your perfect buyer persona, helping you focus only on high-value prospects.

Here’s how we do it:

✅ Industry & Sector Targeting – Filter by SIC codes and industry classifications to focus on relevant businesses.
✅ Company Size & Turnover – Reach businesses with the right scale and purchasing power.
✅ Geographical Targeting – Find customers in specific locations or expand into new regions.
✅ Decision-Maker Insights – Identify key contacts based on job titles, seniority, and decision-making influence.
✅ Engagement & Growth Signals – Detect businesses showing buying intent or recent expansion.

How Can This Data Be Used?

By leveraging accurate, up-to-date business data, you can:

• Identify and target high-value prospects – Focus your outreach on companies that match your ideal customer profile.
• Personalise marketing campaigns – Use enriched data to tailor your messaging and increase engagement.
• Improve lead generation and conversion rates – Reach decision-makers directly with the right information.
• Enhance account-based marketing (ABM) – Align your sales and marketing teams with precise, data-driven targeting.
• Expand into new markets – Identify new industries, locations, and opportunities for growth.

The Benefits of High-Quality B2B Data

Not all data is created equal. Using verified, compliant, and regularly updated data ensures that :

• Your outreach reaches the right people, reducing wasted effort.
• Your marketing messages are more relevant and impactful.
• You stay ahead of competitors by leveraging deeper business insights.

Real-World Impact: How High-Quality Data Drives Results

Accurate B2B data doesn’t just enhance targeting – it transforms entire strategies. When working with a central government arts body, we uncovered 27 separate datasets containing duplicate and inconsistent records. By consolidating and refining their data, we helped them create a centralised, accurate database.

This more than doubled the reach of their communications with arts organisations, significantly improving the quality of funding bids. The result? A more effective engagement strategy and better allocation of resources. Read the full case study here.

How to Get Started

If you’re looking to enhance your sales and marketing efforts with high-quality data, we can help. Book a free consultation to explore how tailored B2B insights can support your business goals.