Our client is a professional association committed to representing those in the counselling and psychotherapy profession; representing over 30,000 members in the UK they are the leading professional body in this field.View case study
Market research to UNDERSTAND DEMAND IN YOUR SECTOR
With an ever-changing market landscape, understanding brand awareness, demand for your products and services, and current customer requirements is essential for continued success.
It might be that you want to innovate or push a new product out to the market, but want to begin by understanding market trends and likely appetite for it. You might want to drive new sales by targeting new markets, but need an evidence base before investing. Or even if you’re just looking to better understand current brand awareness and market perceptions, a research project can help provide the insights you need.
The type of market research you need to inform your marketing strategy will vary dependant on your business, your offering and whether quantitative research or qualitative research will form your primary research.
We tailor research methods based upon both target market and what you’d like to achieve. This may include:
- Data analysis and profiling to understand a target market and focus groups of interest
- Analysis of current customer data to understand trends
- Feedback from customers and stakeholders (customer satisfaction)
- Research surveys with customers and prospects
Whether this is online surveys, through email, SMS, telephone or in-depth interviews, we can work around your requirements and help design a bespoke market research survey project to get the results you need.
Call us on 0113 487 7013 or contact us here for more information.