Our client is a professional association committed to representing those in the counselling and psychotherapy profession; representing over 30,000 members in the UK they are the leading professional body in this field.View case study
How connected are you with your lead pipeline?
For many businesses and B2B marketers, success is based upon building solid, long term partnerships, rather than running one-off lead generation campaigns.
Effective lead nurturing therefore requires layered, targeted communications tailored to each prospect and their buyer journey. We recommend applying a range of engagement models within your marketing strategy such as triggered emails, thought leader pieces, blog posts, surveys and events, to help build strong relationships and guide prospects through the decision making process.
Whether you’re looking for management of your current lead pipeline, help to formulate a bespoke lead nurturing strategy for your sales and marketing teams, or require more in-depth assistance with content creation. We can advise on how and when communications should be shared with your target audience.
In addition to this, we also provide content pieces for marketing and sales teams to use across social media, within on-going marketing automation, email marketing, newsletters, e-books, blogs or within other content marketing campaigns.