Our client is a professional association committed to representing those in the counselling and psychotherapy profession; representing over 30,000 members in the UK they are the leading professional body in this field.View case study
Customer Analysis & Profiling
DO YOU KNOW THE customer PROFILE OF YOUR target market?
Understanding your customer base is critical to define your target market and ensure you’re reaching them in the right way.
Customer analysis marketing is a great way to understand indicators such as demographic information and customer types which will be essential when targeting any new customers and boosting current customer experience.
We can help you design and develop an effective customer segmentation strategy to successfully do this. Dependent upon your business and sector and what you want to achieve, customers may be profiled on several factors to indicate their current engagement level and potential future value. For example, this may include:
Demographic indicators such as:
- Business size
- Decision Maker
and behavioural indicators such as:
- Trends in spend
- Regularity of previous purchases
- Customer satisfaction
- Engagement with emails
- Number of touch-points
This will not only help you target customers more effectively, but also help you understand your ideal customer profile template to inform future customer acquisition strategies.
Call us on 0113 487 7013 or contact us here for more information.