Our client is a professional association committed to representing those in the counselling and psychotherapy profession; representing over 30,000 members in the UK they are the leading professional body in this field.View case study
Is a complex service messaging making it difficult for you to engage with businesses?
Communicating intricate messaging around your products and services can often lead to confusion for businesses and consumers. However, breaking down these messages into easy to digest information for decision makers is not always easy to do. Having delivered on campaigns across the professional services, including HR, energy and legal markets, we focus on actively engaging specific decision makers in a relevant and meaningful way.
We appreciate that different stakeholders are often involved in the decision-making process, and use our knowledge of specific positions to identify ways to sell up and down the organisational chain. Key market intelligence such as incumbent suppliers, contract renewal dates and purchasing approaches all contribute to a developing pipeline for immediate and future new business opportunities.
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