Blueberry Marketing Solutions | INFOGRAPHIC

Kate Heron 29th March 2018

INFOGRAPHIC - GDPR Myths

Feeling unnerved regarding the imminent GDPR coming in to place? Make sure you know the facts from the fiction.

Written By Kate Heron

Kate graduated with a first in Marketing & communications. She supports delivery of multi-channel marketing campaigns, ensuring that communications are aligned across telephone and email marketing channels.

Also written by Kate

Effective Sales Follow up - How to close more deals

When it comes to effective sales follow up, finding that happy medium between being overly persistent and pushy, to no follow up procedure at all can be tricky for salespeople.

3 steps to aligning your sales and marketing team

There’s often a lot of disparity between the goals, priorities and roles of sales and marketing teams in business. Marketing are focused on building brand, maximising outreach and generating new opportunities to progress. Sales on the other hand, they need to meet goals, solve problems and close deals with the most opportune targets - with often very little time to do so!

Measuring Marketing ROI – How to justify spend with your audience

Measuring ROI across several different marketing activities can often prove difficult for marketers. But just because it's difficult, doesn't mean its impossible! We explore how Marketing Automation can help you in your quest to demonstrate the best return on investment.

Email Marketing at 40 – Mid-Life Crisis or in its Prime?

Email marketing has hit it’s 40s, but instead of having a mid-life crisis it’s maturing like a fine wine!

B2B buyer behaviour within the wider marketing mix

B2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!

Small businesses and data breach protection

The rise of large corporations hitting the headlines over data breaches, alongside the implementation of the recent GDPR has led to a drastic decrease in consumer trust relating to data protection.

The English Asian Business Awards

We are pleased to announce that our Director, Faresh Masuria, has been nominated for Creative Entrepreneur of the Year at the English Asian Business Awards, with the ceremony taking place in Manchester tonight!

What to do when you’ve got the “Funding Fatigue”

Are you fatigued by the sight of the word “government funded” or “grant funding?”. Maybe you’ve tried a grant funding scheme once before and it didn’t quite work out...

Innovation in Business

Innovation can often seem like a minefield when it comes to implementing it into your own business. In this article we explore how businesses can innovate and whether or not you already are!

National Apprenticeship Week 2018

To mark the start of National Apprenticeship Week 2018, we thought we’d share our own experience taking on apprentices and demonstrate the impact they've had on us!

What does GDPR mean for your marketing?

All organisations that handle personal data will be affected by the new European General Data Protection Regulations (GDPR) in some way. Whilst there is some fear around the impact of the new regulations across B2B organisations, it’s important to recognise the benefits too!

We've Moved!

After 12 years of successful, and slightly cramped, business at our former offices on Aire Street, we are very happy to announce that we have finally flown the nest and have taken up new, larger residences on South Parade in Leeds City Centre.

Blueberry support the launch of CityConnect Cycles in Leeds

We have partnered with the West Yorkshire Combined Authority, Sustrans and BikeRight! to launch the new CityConnect Cycle scheme in the Leeds City Region.

5 Step formula for planning sales events

Holding an event can be the perfect opportunity to sell your business and offering to relevant decision makers. However, if done incorrectly, they can present themselves as a costly expense. We've put together some of the key things to consider when in the planning stage for your event.