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Faresh Maisuria 24th April 2020

Giving Back to the Community During COVID

A chance conversation with one of our customers has opened an opportunity for us to provide PPE to over 30 care homes across Leeds and Yorkshire.

When I get up for my morning coffee, one of the first things that strikes me is the silence.

I live just down from the motorway and have become accustomed to the background roar of rush hour.

Now, for the first time, it is barely audible.

The contrast could not be starker. Five weeks ago, we were commuting into work each day and travelling around the country to meetings, conferences, and events. Now, for those of us not on the frontline, those of us who are not key workers, staying at home is ‘doing our bit’.

Of course, we all want to do more. I feel continually humbled by the contributions of those who are on the frontline. And it got me thinking about all the little ways individuals and businesses are trying to make a difference – however small – in whatever way they can.

The restaurant in Honley serving up free meals for NHS staff. Leeds United distributing food packages to NHS workers and the vulnerable. The hundreds of thousands of individuals who answered the call for NHS volunteers.

And after a chance conversation with one of our own clients, Leach, we found out that they have switched their production processes from print and graphics to manufacturing PPE visors which they are selling on at cost price to the NHS.

National Care Association is becoming increasingly concerned about the fragility of the social care sector as providers struggle to support some of the most vulnerable members of our society.
National Care Association Press Release

We’ve all seen the news stories on the shortage of PPE; it’s truly heart-breaking to see those working on the frontline are not always able to get the protection they need. The National Care Association has stated that access to PPE is one of the most frequently raised issues in the social care sector, and Nadra Ahmed, the Executive Chairman of National Care Association has said that PPE is “being sold at inflated prices to care providers who have no choice but to pay over 400% more for items when they can get them”.

We know this first hand too – one of our clients is a funded body which addresses the skills needs of the social care sector, and we know from speaking to many care home managers on their behalf that the finding the PPE they need is a real difficulty.

So, this week we made the decision to put £2,000 towards Leach’s PPE visors and contacted Leeds Care Association to find out how we could get these to the homes in greatest need. Within hours of putting the word out there, we’d received requests from over 30 separate care homes desperate for supplies.

It’s gratifying to be able to do our bit, even if it may be a small gesture in the grand scheme of things. I’ve always been a big believer in giving back to the community – and now is our chance.

Written By Faresh Maisuria
Founding the business over a decade ago, Faresh has been at the forefront of it's growth and was proudly selected to be a part of the Goldman Sachs 10k Small Businesses programme. Faresh works on campaigns across all sectors, with a focus on ensuring that the data strategy, call approach and wider marketing all align with the objectives of the campaign.

Also written by Faresh