Blueberry Marketing Solutions | CIM win for Blueberry Director

Kate Heron 26th July 2015

CIM win for Blueberry Director

Here at Blueberry we are delighted that one of our directors, Pamela Knight, has won the Chartered Institute of Marketing Award for Top Student in Yorkshire 2015!

Check out more details and see our coverage in Bdaily here.

The award was presented at a ceremony hosted by the Charted Institute of Marketing at their Northern Conference on the 23rd of July. The association, who have been supporting and representing marketer’s teams for more than 100 years held the awards to recognise and raise the profile of marketing in the region.

Pamela Knight, Director here at Blueberry Marketing Solutions, won the CIM Top Student in Yorkshire 2015 award due to her high attainment in the professional diploma in marketing. In addition, Pamela was also amongst the few that were entered for the Northern top student of the year award. Managing Director of the Business, Faresh Maisuria, said:

This is another great boost to our team and showcases our expertise within marketing. We hope to leverage our achievements as we continue to develop new services and these prestigious awards are a great way to acknowledge these achievements

Faresh Maisuria

Read Previous Read Next

Winners were announced at the award ceremony on the 23rd of July at the Royal Armouries Museum, Leeds, following the CIM Northern conference. With the theme of ‘The power of marketing’, the awards recognised and celebrated the creativity and success of the Northern marketing industry and were open to both members and non-members of the Chartered institute of marketing.

See our coverage in Bdaily here.

Written By Kate Heron

Kate graduated with a first in Marketing & communications. She supports delivery of multi-channel marketing campaigns, ensuring that communications are aligned across telephone and email marketing channels.

Also written by Kate

Effective Sales Follow up - How to close more deals

When it comes to effective sales follow up, finding that happy medium between being overly persistent and pushy, to no follow up procedure at all can be tricky for salespeople.

3 steps to aligning your sales and marketing team

There’s often a lot of disparity between the goals, priorities and roles of sales and marketing teams in business. Marketing are focused on building brand, maximising outreach and generating new opportunities to progress. Sales on the other hand, they need to meet goals, solve problems and close deals with the most opportune targets - with often very little time to do so!

Measuring Marketing ROI – How to justify spend with your audience

Measuring ROI across several different marketing activities can often prove difficult for marketers. But just because it's difficult, doesn't mean its impossible! We explore how Marketing Automation can help you in your quest to demonstrate the best return on investment.

Email Marketing at 40 – Mid-Life Crisis or in its Prime?

Email marketing has hit it’s 40s, but instead of having a mid-life crisis it’s maturing like a fine wine!

B2B buyer behaviour within the wider marketing mix

B2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!

Small businesses and data breach protection

The rise of large corporations hitting the headlines over data breaches, alongside the implementation of the recent GDPR has led to a drastic decrease in consumer trust relating to data protection.

The English Asian Business Awards

We are pleased to announce that our Director, Faresh Masuria, has been nominated for Creative Entrepreneur of the Year at the English Asian Business Awards, with the ceremony taking place in Manchester tonight!

What to do when you’ve got the “Funding Fatigue”

Are you fatigued by the sight of the word “government funded” or “grant funding?”. Maybe you’ve tried a grant funding scheme once before and it didn’t quite work out...

Innovation in Business

Innovation can often seem like a minefield when it comes to implementing it into your own business. In this article we explore how businesses can innovate and whether or not you already are!

National Apprenticeship Week 2018

To mark the start of National Apprenticeship Week 2018, we thought we’d share our own experience taking on apprentices and demonstrate the impact they've had on us!

What does GDPR mean for your marketing?

All organisations that handle personal data will be affected by the new European General Data Protection Regulations (GDPR) in some way. Whilst there is some fear around the impact of the new regulations across B2B organisations, it’s important to recognise the benefits too!

We've Moved!

After 12 years of successful, and slightly cramped, business at our former offices on Aire Street, we are very happy to announce that we have finally flown the nest and have taken up new, larger residences on South Parade in Leeds City Centre.

Blueberry support the launch of CityConnect Cycles in Leeds

We have partnered with the West Yorkshire Combined Authority, Sustrans and BikeRight! to launch the new CityConnect Cycle scheme in the Leeds City Region.

5 Step formula for planning sales events

Holding an event can be the perfect opportunity to sell your business and offering to relevant decision makers. However, if done incorrectly, they can present themselves as a costly expense. We've put together some of the key things to consider when in the planning stage for your event.

'Cold Calling' - a thing of the past?

We take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.

Finding the leaks in your sales process

If you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?