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As a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!
ReadThere’s often a lot of disparity between the goals, priorities and roles of sales and marketing teams in business. Marketing are focused on building brand, maximising outreach and generating new opportunities to progress. Sales on the other hand, they need to meet goals, solve problems and close deals with the most opportune targets - with often very little time to do so!
ReadThis week we had a student from a local school complete work experience with us, as part of their learning they have shared a summary of their week.
ReadLeeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.
ReadWe have partnered with the West Yorkshire Combined Authority, Sustrans and BikeRight! to launch the new CityConnect Cycle scheme in the Leeds City Region.
ReadWe're pleased to announce that we've published a piece on FE News in collaboration with Calderdale College regarding our joint marketing campaign to promote the Rise programme.
ReadB2B buying behaviour is becoming more complex than ever. With the rise of digital and content marketing, face-to-face sales are no longer the main method of selling, with on average 67% of a sales decision being made through online research (1). These shifts in buying behaviour mean that for businesses to be successful, they need to adapt to the changing nature of B2B sales and ensure that both sales and marketing are successfully working together.
ReadI got the chance to get involved with British Science Week this week, so I thought I'd take the opportunity to demonstrate the positive way that science is introduced to children at an early age.
ReadWhen you think of higher education, the main picture that comes to mind are sleep-deprived students proudly waving their degree certificates at Graduation after too many late nights in the library (we’ve all been there, done that!) However - Universities all over the UK are offering so many other services and schemes aimed at small businesses.
ReadHere at Blueberry we are delighted that one of our directors, Pamela Knight, has won the Chartered Institute of Marketing Award for Top Student in Yorkshire 2015!
ReadWe’ve had huge success with our apprenticeship scheme over the past five years – but if you’d asked us six years ago our perceptions of apprenticeships might have been very different.
ReadA small, dedicated group of researchers from Lloyds Banking Group have been working relentlessly over the last five years to put together a report into the Digital Index of businesses and charities in the UK.
ReadWhen it comes to effective sales follow up, finding that happy medium between being overly persistent and pushy, to no follow up procedure at all can be tricky for salespeople.
ReadI've joined Leeds Business School's panel of Entrepreneurs in Residence
ReadWhat is legitimate interest and when can you use it for processing data?
ReadWith the recent changes in GDPR now effective, we know many small businesses are feeling overwhelmed!
ReadWe've really enjoyed having Sarah in this week to complete her work placement - we look forward to hearing where her studies take her and undoubtedly she has a bright future ahead of her!
ReadFeeling unnerved regarding the imminent GDPR coming in to place? Make sure you know the facts from the fiction.
ReadInnovation can often seem like a minefield when it comes to implementing it into your own business. In this article we explore how businesses can innovate and whether or not you already are!
ReadFor any organisation – joining the dots between departments and teams to provide a coherent customer journey can be a struggle. We work within the college sector and know that this can be a particularly pressing challenge when coordinating the multitude of initiatives you run; from apprenticeships and funded training programmes right through to commercial training opportunities. Here are our top three tips for colleges aiming to boost their business development.
ReadTo ensure your B2B marketing doesn’t go out of fashion we’ve taken some time to reflect on marketing trends we think we will all see more of throughout 2019 and the foreseeable future.
ReadMeasuring ROI across several different marketing activities can often prove difficult for marketers. But just because it's difficult, doesn't mean its impossible! We explore how Marketing Automation can help you in your quest to demonstrate the best return on investment.
ReadBased on my A Levels I knew I was passionate about marketing but didn’t want to go to University, so an apprenticeship seemed like the best option to fulfil my desire to continue my learning but more specifically I wanted to gain practical skills.
ReadTo mark the start of National Apprenticeship Week 2018, we thought we’d share our own experience taking on apprentices and demonstrate the impact they've had on us!
ReadWe’ve recognised at Blueberry that whilst the emphasis on hard skills has always been needed, in such a diverse industry we now look out for so much more than that. We focus on nurturing leadership, communication, flexibility, creativity and we promote such skills through our Blueberry Academy. But, it didn’t happen overnight!
ReadAs a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!
ReadThe grounds around B2B marketing can sometimes seem confusing for businesses, especially following the new GDPR legislation which came into place in May 2018.
ReadWe believe that people are the core of our business, and that developing our team as individuals, enables them to deliver flexible, response telemarketing that sets us apart from the rest.
ReadFaresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner in a guest blog for Sales Initiative Magazine.
ReadWe’ve explored where the division between sales and marketing departments can often begin and the affect it has. We now look at how sales and marketing need shared definitions and targets to ensure they can work towards a shared goal.
ReadI was extremely honoured to attend the Small Business Charter Summer Reception at the House of Lords last week as a guest of Lord Young of Grafton.
ReadThe rise of large corporations hitting the headlines over data breaches, alongside the implementation of the recent GDPR has led to a drastic decrease in consumer trust relating to data protection.
ReadOn one normal Friday in May, on the first floor of 12 South Parade, unbeknownst to its inhabitants, 20 superheroes* spent the Friday afternoon getting stuck into a bunch of team building challenges, before being let loose in the city of Leeds. Team Activ provided the concept and the tools – and all we had to do was bring our A game.
ReadWe are pleased to announce that our Director, Faresh Masuria, has been nominated for Creative Entrepreneur of the Year at the English Asian Business Awards, with the ceremony taking place in Manchester tonight!
ReadFacilitated by all–nighters and lots of coffee many students hope their hard work will forge the way for a successful career. We all know it’s often no longer enough to have a degree- businesses are advertising graduate roles and asking for candidates to have relevant work experience. More than ever businesses need to help students gain this gold dust experience through industry placements.
ReadWith only two months to go, GDPR is on the mind of most marketers. But how do you distinguish the scaremongering from the sensible guidelines? We’ve given the top three myths that we've come across!
ReadThe secret's out – we’re a Northern Powerhouse Partner! We’re excited to hit the ground running as this role will see us broaden our commitment to helping drive the northern economy.
ReadFor those of you that have been following our journey, we recently completed the Leeds 10k in aid of Zest. Now our legs and lungs have recovered, it’s time to step things up a gear…
ReadAfter 12 years of successful, and slightly cramped, business at our former offices on Aire Street, we are very happy to announce that we have finally flown the nest and have taken up new, larger residences on South Parade in Leeds City Centre.
ReadIt’s a busy year at Blueberry – our team is growing, we’re broadening the services we offer, and we’ve had some exciting new client wins!
ReadWe're very proud to announce we've partnered with Zest Leeds – a charity right on our doorstep who offer support and opportunity to individuals who live in disadvantaged areas of Leeds.
ReadAre you fatigued by the sight of the word “government funded” or “grant funding?”. Maybe you’ve tried a grant funding scheme once before and it didn’t quite work out...
ReadAs most of you are aware, Blueberry recently took on the infamous Yorkshire 3 Peaks challenge. Despite the early start, hip and knee injuries and an unfortunate incident involving stinging nettles, we managed to complete the challenge in 11 hours, comfortably within our 12-hour target!
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