Blueberry Marketing Solutions

3 steps to aligning your sales and marketing team

There’s often a lot of disparity between the goals, priorities and roles of sales and marketing teams in business. Marketing are focused on building brand, maximising outreach and generating new opportunities to progress. Sales on the other hand, they need to meet goals, solve problems and close deals with the most opportune targets - with often very little time to do so!

A week's work experience at Blueberry Marketing

This week we had a student from a local school complete work experience with us, as part of their learning they have shared a summary of their week.

Blueberry report 28% year-on-year growth

Leeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.

Blueberry support the launch of CityConnect Cycles in Leeds

We have partnered with the West Yorkshire Combined Authority, Sustrans and BikeRight! to launch the new CityConnect Cycle scheme in the Leeds City Region.

Bridging The Gap Between Government Targets And Employer Expectations

We're pleased to announce that we've published a piece on FE News in collaboration with Calderdale College regarding our joint marketing campaign to promote the Rise programme.

Bridging the Gap Between Sales and Marketing

B2B buying behaviour is becoming more complex than ever. With the rise of digital and content marketing, face-to-face sales are no longer the main method of selling, with on average 67% of a sales decision being made through online research (1). These shifts in buying behaviour mean that for businesses to be successful, they need to adapt to the changing nature of B2B sales and ensure that both sales and marketing are successfully working together.

British Science Week 2018

I got the chance to get involved with British Science Week this week, so I thought I'd take the opportunity to demonstrate the positive way that science is introduced to children at an early age.

Brushing up our Knowledge - Back to University

When you think of higher education, the main picture that comes to mind are sleep-deprived students proudly waving their degree certificates at Graduation after too many late nights in the library (we’ve all been there, done that!) However - Universities all over the UK are offering so many other services and schemes aimed at small businesses.

CIM win for Blueberry Director

Here at Blueberry we are delighted that one of our directors, Pamela Knight, has won the Chartered Institute of Marketing Award for Top Student in Yorkshire 2015!

Do Apprenticeships Have a Perception Problem?

We’ve had huge success with our apprenticeship scheme over the past five years – but if you’d asked us six years ago our perceptions of apprenticeships might have been very different.

Driving Digital: The Lloyds Digital Index and Our Transformation Journey

A small, dedicated group of researchers from Lloyds Banking Group have been working relentlessly over the last five years to put together a report into the Digital Index of businesses and charities in the UK.

Effective Sales Follow up - How to close more deals

When it comes to effective sales follow up, finding that happy medium between being overly persistent and pushy, to no follow up procedure at all can be tricky for salespeople.

Entrepreneur In Residence

I've joined Leeds Business School's panel of Entrepreneurs in Residence

GDPR – An Introduction to Legitimate Interests

What is legitimate interest and when can you use it for processing data?

GDPR – Small Businesses don’t panic!

With the recent changes in GDPR now effective, we know many small businesses are feeling overwhelmed!

Giving Back to the Community During COVID

A chance conversation with one of our customers has opened an opportunity for us to provide PPE to over 30 care homes across Leeds and Yorkshire.

Guest Blog: Preparing for University

We've really enjoyed having Sarah in this week to complete her work placement - we look forward to hearing where her studies take her and undoubtedly she has a bright future ahead of her!

How merchants can prepare for changing customer behaviour in the post-crisis world

Whilst merchant stores start to re-open, it’s important to consider what practical steps merchants can take, in order to be prepared for what the new ‘normal’ looks like. We have come up with a few simple tips and steps that merchants like yourself can consider, helping to recover in the post-crisis world.

INFOGRAPHIC - GDPR Myths

Feeling unnerved regarding the imminent GDPR coming in to place? Make sure you know the facts from the fiction.

Innovation in Business

Innovation can often seem like a minefield when it comes to implementing it into your own business. In this article we explore how businesses can innovate and whether or not you already are!

Joining the dots in your marketing

For any organisation – joining the dots between departments and teams to provide a coherent customer journey can be a struggle. We work within the college sector and know that this can be a particularly pressing challenge when coordinating the multitude of initiatives you run; from apprenticeships and funded training programmes right through to commercial training opportunities. Here are our top three tips for colleges aiming to boost their business development.

Marketing Trends for 2019 and beyond

To ensure your B2B marketing doesn’t go out of fashion we’ve taken some time to reflect on marketing trends we think we will all see more of throughout 2019 and the foreseeable future.

Measuring Marketing ROI – How to justify spend with your audience

Measuring ROI across several different marketing activities can often prove difficult for marketers. But just because it's difficult, doesn't mean its impossible! We explore how Marketing Automation can help you in your quest to demonstrate the best return on investment.

My Apprenticeship Journey

Based on my A Levels I knew I was passionate about marketing but didn’t want to go to University, so an apprenticeship seemed like the best option to fulfil my desire to continue my learning but more specifically I wanted to gain practical skills.

National Apprenticeship Week 2018

To mark the start of National Apprenticeship Week 2018, we thought we’d share our own experience taking on apprentices and demonstrate the impact they've had on us!

Nurturing soft skills

We’ve recognised at Blueberry that whilst the emphasis on hard skills has always been needed, in such a diverse industry we now look out for so much more than that. We focus on nurturing leadership, communication, flexibility, creativity and we promote such skills through our Blueberry Academy. But, it didn’t happen overnight!

Our Experience of Work Experience

Helping under 16's find their feet in the world of work.

Our Exporting Journey

As a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!

PECR and Marketing to Sole Traders

The grounds around B2B marketing can sometimes seem confusing for businesses, especially following the new GDPR legislation which came into place in May 2018.

Picking Partners to Help You Sell

Faresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner.

Putting People First - About Our Blueberry Academy

We believe that people are the core of our business, and that developing our team as individuals, enables them to deliver flexible, response telemarketing that sets us apart from the rest.

Sales Leads Vs Marketing Leads

We’ve explored where the division between sales and marketing departments can often begin and the affect it has. We now look at how sales and marketing need shared definitions and targets to ensure they can work towards a shared goal.

Small Business Charter - Summer Reception at the House of Lords

I was extremely honoured to attend the Small Business Charter Summer Reception at the House of Lords last week as a guest of Lord Young of Grafton.

Small businesses and data breach protection

The rise of large corporations hitting the headlines over data breaches, alongside the implementation of the recent GDPR has led to a drastic decrease in consumer trust relating to data protection.

Team Blueberry against the Themed Multi-Station Experience Machine

On one normal Friday in May, on the first floor of 12 South Parade, unbeknownst to its inhabitants, 20 superheroes* spent the Friday afternoon getting stuck into a bunch of team building challenges, before being let loose in the city of Leeds. Team Activ provided the concept and the tools – and all we had to do was bring our A game.

The English Asian Business Awards

We are pleased to announce that our Director, Faresh Masuria, has been nominated for Creative Entrepreneur of the Year at the English Asian Business Awards, with the ceremony taking place in Manchester tonight!

The Perks of Industry Placements

Facilitated by all–nighters and lots of coffee many students hope their hard work will forge the way for a successful career. We all know it’s often no longer enough to have a degree- businesses are advertising graduate roles and asking for candidates to have relevant work experience. More than ever businesses need to help students gain this gold dust experience through industry placements.

Three Myths of GDPR

With only two months to go, GDPR is on the mind of most marketers. But how do you distinguish the scaremongering from the sensible guidelines? We’ve given the top three myths that we've come across!

We're a Northern Powerhouse Partner!

The secret's out – we’re a Northern Powerhouse Partner! We’re excited to hit the ground running as this role will see us broaden our commitment to helping drive the northern economy.

We're doing the Yorkshire Peaks Challenge!

For those of you that have been following our journey, we recently completed the Leeds 10k in aid of Zest. Now our legs and lungs have recovered, it’s time to step things up a gear…

We've Moved!

After 12 years of successful, and slightly cramped, business at our former offices on Aire Street, we are very happy to announce that we have finally flown the nest and have taken up new, larger residences on South Parade in Leeds City Centre.

We’re expanding!

It’s a busy year at Blueberry – our team is growing, we’re broadening the services we offer, and we’ve had some exciting new client wins!

We’ve partnered with Zest Leeds

We're very proud to announce we've partnered with Zest Leeds – a charity right on our doorstep who offer support and opportunity to individuals who live in disadvantaged areas of Leeds.

What to do when you’ve got the “Funding Fatigue”

Are you fatigued by the sight of the word “government funded” or “grant funding?”. Maybe you’ve tried a grant funding scheme once before and it didn’t quite work out...

Yorkshire Three Peaks – The Aftermath

As most of you are aware, Blueberry recently took on the infamous Yorkshire 3 Peaks challenge. Despite the early start, hip and knee injuries and an unfortunate incident involving stinging nettles, we managed to complete the challenge in 11 hours, comfortably within our 12-hour target!

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