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MANY businesses assume the holiday season is just for B2C brands chasing Black Friday deals or Cyber Monday clicks. But in our experience, the festive season offers B2B marketers’ unique opportunities to stand out and make a significant impact! While many may see the holidays as a time to slow down, it’s actually the perfect moment to accelerate your B2B efforts and set the stage for success.
ReadB2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!
ReadEmail marketing has hit it’s 40s, but instead of having a mid-life crisis it’s maturing like a fine wine!
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