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As a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!
ReadThere’s often a lot of disparity between the goals, priorities and roles of sales and marketing teams in business. Marketing are focused on building brand, maximising outreach and generating new opportunities to progress. Sales on the other hand, they need to meet goals, solve problems and close deals with the most opportune targets - with often very little time to do so!
ReadB2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!
ReadWhen it comes to effective sales follow up, finding that happy medium between being overly persistent and pushy, to no follow up procedure at all can be tricky for salespeople.
ReadI've joined Leeds Business School's panel of Entrepreneurs in Residence
ReadWhat is legitimate interest and when can you use it for processing data?
ReadWith the recent changes in GDPR now effective, we know many small businesses are feeling overwhelmed!
ReadFeeling unnerved regarding the imminent GDPR coming in to place? Make sure you know the facts from the fiction.
ReadInnovation can often seem like a minefield when it comes to implementing it into your own business. In this article we explore how businesses can innovate and whether or not you already are!
ReadMeasuring ROI across several different marketing activities can often prove difficult for marketers. But just because it's difficult, doesn't mean its impossible! We explore how Marketing Automation can help you in your quest to demonstrate the best return on investment.
ReadWe’ve recognised at Blueberry that whilst the emphasis on hard skills has always been needed, in such a diverse industry we now look out for so much more than that. We focus on nurturing leadership, communication, flexibility, creativity and we promote such skills through our Blueberry Academy. But, it didn’t happen overnight!
ReadAs a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!
ReadThe grounds around B2B marketing can sometimes seem confusing for businesses, especially following the new GDPR legislation which came into place in May 2018.
ReadThe rise of large corporations hitting the headlines over data breaches, alongside the implementation of the recent GDPR has led to a drastic decrease in consumer trust relating to data protection.
ReadOn one normal Friday in May, on the first floor of 12 South Parade, unbeknownst to its inhabitants, 20 superheroes* spent the Friday afternoon getting stuck into a bunch of team building challenges, before being let loose in the city of Leeds. Team Activ provided the concept and the tools – and all we had to do was bring our A game.
ReadWe are pleased to announce that our Director, Faresh Masuria, has been nominated for Creative Entrepreneur of the Year at the English Asian Business Awards, with the ceremony taking place in Manchester tonight!
ReadFacilitated by all–nighters and lots of coffee many students hope their hard work will forge the way for a successful career. We all know it’s often no longer enough to have a degree- businesses are advertising graduate roles and asking for candidates to have relevant work experience. More than ever businesses need to help students gain this gold dust experience through industry placements.
ReadWith only two months to go, GDPR is on the mind of most marketers. But how do you distinguish the scaremongering from the sensible guidelines? We’ve given the top three myths that we've come across!
ReadFor those of you that have been following our journey, we recently completed the Leeds 10k in aid of Zest. Now our legs and lungs have recovered, it’s time to step things up a gear…
ReadIt’s a busy year at Blueberry – our team is growing, we’re broadening the services we offer, and we’ve had some exciting new client wins!
ReadAs most of you are aware, Blueberry recently took on the infamous Yorkshire 3 Peaks challenge. Despite the early start, hip and knee injuries and an unfortunate incident involving stinging nettles, we managed to complete the challenge in 11 hours, comfortably within our 12-hour target!
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