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As a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!
ReadWe take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.
ReadThis week we had a student from a local school complete work experience with us, as part of their learning they have shared a summary of their week.
ReadWhen it comes to bad data, businesses are losing out. With so many options for sourcing data, what's the best choice for you and your business?
ReadLeeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.
ReadWe have partnered with the West Yorkshire Combined Authority, Sustrans and BikeRight! to launch the new CityConnect Cycle scheme in the Leeds City Region.
ReadB2B buying behaviour is becoming more complex than ever. With the rise of digital and content marketing, face-to-face sales are no longer the main method of selling, with on average 67% of a sales decision being made through online research (1). These shifts in buying behaviour mean that for businesses to be successful, they need to adapt to the changing nature of B2B sales and ensure that both sales and marketing are successfully working together.
ReadHere at Blueberry we are delighted that one of our directors, Pamela Knight, has won the Chartered Institute of Marketing Award for Top Student in Yorkshire 2015!
ReadA small, dedicated group of researchers from Lloyds Banking Group have been working relentlessly over the last five years to put together a report into the Digital Index of businesses and charities in the UK.
ReadEmail marketing has hit it’s 40s, but instead of having a mid-life crisis it’s maturing like a fine wine!
ReadWe've really enjoyed having Sarah in this week to complete her work placement - we look forward to hearing where her studies take her and undoubtedly she has a bright future ahead of her!
ReadThe rise of inbound marketing tactics has led to some suggesting that more traditional, outbound marketing channels – such as telemarketing – will die out. But maybe, rather than seeing them as conflicting approaches, we should look at how to integrate the two.
ReadTo ensure your B2B marketing doesn’t go out of fashion we’ve taken some time to reflect on marketing trends we think we will all see more of throughout 2019 and the foreseeable future.
ReadBased on my A Levels I knew I was passionate about marketing but didn’t want to go to University, so an apprenticeship seemed like the best option to fulfil my desire to continue my learning but more specifically I wanted to gain practical skills.
ReadAfter hitting the ground running in 2019, we thought we’d take a breather and reflect on one of our most exciting years to date, 2018! Not only have we been able to expand our internal team, we’ve been given new, exciting opportunities to spread our initiatives and dive deeper into our current service offering as a result. With a continuously developing client list and lots of memorable moments along the way, here are few snapshots of our 2018!
ReadWe believe that people are the core of our business, and that developing our team as individuals, enables them to deliver flexible, response telemarketing that sets us apart from the rest.
ReadHolding an event can be the perfect opportunity to sell your business and offering to relevant decision makers. However, if done incorrectly, they can present themselves as a costly expense. We've put together some of the key things to consider when in the planning stage for your event.
ReadWe've been sharing some tips with online sales magazine, Sales Initiative, on the most successful approaches to lead generation in a B2B environment.
ReadWe've put together a handy guide on how to use BANT qualification to your advantage.
ReadIf you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?
ReadFaresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner in a guest blog for Sales Initiative Magazine.
ReadWe’ve explored where the division between sales and marketing departments can often begin and the affect it has. We now look at how sales and marketing need shared definitions and targets to ensure they can work towards a shared goal.
ReadWith hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential?
ReadI was extremely honoured to attend the Small Business Charter Summer Reception at the House of Lords last week as a guest of Lord Young of Grafton.
ReadThe Christmas build up is well underway, so what does that mean for B2B lead generation? We've been sharing some insider knowledge with online sales magazine, Sales Initiative, on how to approach telemarketing around the Christmas period.
ReadThe secret's out – we’re a Northern Powerhouse Partner! We’re excited to hit the ground running as this role will see us broaden our commitment to helping drive the northern economy.
ReadAfter 12 years of successful, and slightly cramped, business at our former offices on Aire Street, we are very happy to announce that we have finally flown the nest and have taken up new, larger residences on South Parade in Leeds City Centre.
ReadWe're very proud to announce we've partnered with Zest Leeds – a charity right on our doorstep who offer support and opportunity to individuals who live in disadvantaged areas of Leeds.
ReadAll organisations that handle personal data will be affected by the new European General Data Protection Regulations (GDPR) in some way. Whilst there is some fear around the impact of the new regulations across B2B organisations, it’s important to recognise the benefits too!
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