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As a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!
ReadWe take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.
ReadThere’s often a lot of disparity between the goals, priorities and roles of sales and marketing teams in business. Marketing are focused on building brand, maximising outreach and generating new opportunities to progress. Sales on the other hand, they need to meet goals, solve problems and close deals with the most opportune targets - with often very little time to do so!
ReadOrganising the data for your CRM is one of the fundamental building blocks to ensuring it is successfully adopted by the users it's intended for. We've put together five handy tips to help you understand the processes involved in successfully managing your data for CRM implementation.
ReadThis week we had a student from a local school complete work experience with us, as part of their learning they have shared a summary of their week.
ReadWhen it comes to bad data, businesses are losing out. With so many options for sourcing data, what's the best choice for you and your business?
ReadB2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!
ReadLeeds-based business development agency, Blueberry Marketing Solutions, is partnering with Wakefield Council, to raise awareness of the Apprenticeships Made Easy scheme.
ReadLeeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.
ReadWe have partnered with the West Yorkshire Combined Authority, Sustrans and BikeRight! to launch the new CityConnect Cycle scheme in the Leeds City Region.
ReadB2B buying behaviour is becoming more complex than ever. With the rise of digital and content marketing, face-to-face sales are no longer the main method of selling, with on average 67% of a sales decision being made through online research (1). These shifts in buying behaviour mean that for businesses to be successful, they need to adapt to the changing nature of B2B sales and ensure that both sales and marketing are successfully working together.
ReadI got the chance to get involved with British Science Week this week, so I thought I'd take the opportunity to demonstrate the positive way that science is introduced to children at an early age.
ReadWhen you think of higher education, the main picture that comes to mind are sleep-deprived students proudly waving their degree certificates at Graduation after too many late nights in the library (we’ve all been there, done that!) However - Universities all over the UK are offering so many other services and schemes aimed at small businesses.
ReadHere at Blueberry we are delighted that one of our directors, Pamela Knight, has won the Chartered Institute of Marketing Award for Top Student in Yorkshire 2015!
ReadWe’ve had huge success with our apprenticeship scheme over the past five years – but if you’d asked us six years ago our perceptions of apprenticeships might have been very different.
ReadA small, dedicated group of researchers from Lloyds Banking Group have been working relentlessly over the last five years to put together a report into the Digital Index of businesses and charities in the UK.
ReadWhen it comes to effective sales follow up, finding that happy medium between being overly persistent and pushy, to no follow up procedure at all can be tricky for salespeople.
ReadEmail marketing has hit it’s 40s, but instead of having a mid-life crisis it’s maturing like a fine wine!
ReadI've joined Leeds Business School's panel of Entrepreneurs in Residence
ReadWhat is legitimate interest and when can you use it for processing data?
ReadWith the recent changes in GDPR now effective, we know many small businesses are feeling overwhelmed!
ReadIn our previous article, we looked at how to get the most out of your member renewal process. We now move on to how to engage your members earlier on to improve how renewals are received.
ReadAs working practices change, regulatory requirements evolve, and technology continues to drive innovation across sectors, many professional associations we work with are aware of their need to adapt to this fast-changing market landscape. Responding to all these changes while still maintaining value for members can be a challenge and, for many associations, maximising member value has become more pressing than ever.
ReadWe've really enjoyed having Sarah in this week to complete her work placement - we look forward to hearing where her studies take her and undoubtedly she has a bright future ahead of her!
ReadFeeling unnerved regarding the imminent GDPR coming in to place? Make sure you know the facts from the fiction.
ReadInnovation can often seem like a minefield when it comes to implementing it into your own business. In this article we explore how businesses can innovate and whether or not you already are!
ReadThe rise of inbound marketing tactics has led to some suggesting that more traditional, outbound marketing channels – such as telemarketing – will die out. But maybe, rather than seeing them as conflicting approaches, we should look at how to integrate the two.
ReadFor any organisation – joining the dots between departments and teams to provide a coherent customer journey can be a struggle. We work within the college sector and know that this can be a particularly pressing challenge when coordinating the multitude of initiatives you run; from apprenticeships and funded training programmes right through to commercial training opportunities. Here are our top three tips for colleges aiming to boost their business development.
ReadTo ensure your B2B marketing doesn’t go out of fashion we’ve taken some time to reflect on marketing trends we think we will all see more of throughout 2019 and the foreseeable future.
ReadMeasuring ROI across several different marketing activities can often prove difficult for marketers. But just because it's difficult, doesn't mean its impossible! We explore how Marketing Automation can help you in your quest to demonstrate the best return on investment.
ReadBased on my A Levels I knew I was passionate about marketing but didn’t want to go to University, so an apprenticeship seemed like the best option to fulfil my desire to continue my learning but more specifically I wanted to gain practical skills.
ReadTo mark the start of National Apprenticeship Week 2018, we thought we’d share our own experience taking on apprentices and demonstrate the impact they've had on us!
ReadWe’ve recognised at Blueberry that whilst the emphasis on hard skills has always been needed, in such a diverse industry we now look out for so much more than that. We focus on nurturing leadership, communication, flexibility, creativity and we promote such skills through our Blueberry Academy. But, it didn’t happen overnight!
ReadAfter hitting the ground running in 2019, we thought we’d take a breather and reflect on one of our most exciting years to date, 2018! Not only have we been able to expand our internal team, we’ve been given new, exciting opportunities to spread our initiatives and dive deeper into our current service offering as a result. With a continuously developing client list and lots of memorable moments along the way, here are few snapshots of our 2018!
ReadAs a small business in the service sector, we had no long-term plans of exporting but found ourselves reactively exporting. Basically, we were responding to international enquiries, but we’d never been intentionally chasing them. Here’s what we learnt over our exporting journey!
ReadThe grounds around B2B marketing can sometimes seem confusing for businesses, especially following the new GDPR legislation which came into place in May 2018.
ReadWe believe that people are the core of our business, and that developing our team as individuals, enables them to deliver flexible, response telemarketing that sets us apart from the rest.
ReadHolding an event can be the perfect opportunity to sell your business and offering to relevant decision makers. However, if done incorrectly, they can present themselves as a costly expense. We've put together some of the key things to consider when in the planning stage for your event.
ReadWe've been sharing some tips with online sales magazine, Sales Initiative, on the most successful approaches to lead generation in a B2B environment.
ReadWe've put together a handy guide on how to use BANT qualification to your advantage.
ReadIf you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?
ReadFaresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner in a guest blog for Sales Initiative Magazine.
ReadWe’ve explored where the division between sales and marketing departments can often begin and the affect it has. We now look at how sales and marketing need shared definitions and targets to ensure they can work towards a shared goal.
ReadWith hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential?
ReadMarketing within the education sector is more important than ever before, so we've put together some useful tips to help you get to the top of the class, and successfully sell to schools.
ReadI was extremely honoured to attend the Small Business Charter Summer Reception at the House of Lords last week as a guest of Lord Young of Grafton.
ReadThe rise of large corporations hitting the headlines over data breaches, alongside the implementation of the recent GDPR has led to a drastic decrease in consumer trust relating to data protection.
ReadOn one normal Friday in May, on the first floor of 12 South Parade, unbeknownst to its inhabitants, 20 superheroes* spent the Friday afternoon getting stuck into a bunch of team building challenges, before being let loose in the city of Leeds. Team Activ provided the concept and the tools – and all we had to do was bring our A game.
ReadThe Christmas build up is well underway, so what does that mean for B2B lead generation? We've been sharing some insider knowledge with online sales magazine, Sales Initiative, on how to approach telemarketing around the Christmas period.
ReadWe are pleased to announce that our Director, Faresh Masuria, has been nominated for Creative Entrepreneur of the Year at the English Asian Business Awards, with the ceremony taking place in Manchester tonight!
ReadFacilitated by all–nighters and lots of coffee many students hope their hard work will forge the way for a successful career. We all know it’s often no longer enough to have a degree- businesses are advertising graduate roles and asking for candidates to have relevant work experience. More than ever businesses need to help students gain this gold dust experience through industry placements.
ReadWith only two months to go, GDPR is on the mind of most marketers. But how do you distinguish the scaremongering from the sensible guidelines? We’ve given the top three myths that we've come across!
ReadThe secret's out – we’re a Northern Powerhouse Partner! We’re excited to hit the ground running as this role will see us broaden our commitment to helping drive the northern economy.
ReadAfter 12 years of successful, and slightly cramped, business at our former offices on Aire Street, we are very happy to announce that we have finally flown the nest and have taken up new, larger residences on South Parade in Leeds City Centre.
ReadIt’s a busy year at Blueberry – our team is growing, we’re broadening the services we offer, and we’ve had some exciting new client wins!
ReadWe're very proud to announce we've partnered with Zest Leeds – a charity right on our doorstep who offer support and opportunity to individuals who live in disadvantaged areas of Leeds.
ReadAll organisations that handle personal data will be affected by the new European General Data Protection Regulations (GDPR) in some way. Whilst there is some fear around the impact of the new regulations across B2B organisations, it’s important to recognise the benefits too!
ReadAre you fatigued by the sight of the word “government funded” or “grant funding?”. Maybe you’ve tried a grant funding scheme once before and it didn’t quite work out...
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