Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

'Cold Calling' - a thing of the past?

We take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.

Colleges & Universities, Lead Generation, Public & Third Sector

5 tips for managing your CRM implementation

Organising the data for your CRM is one of the fundamental building blocks to ensuring it is successfully adopted by the users it's intended for. We've put together five handy tips to help you understand the processes involved in successfully managing your data for CRM implementation.

Data Enhancement, Database Cleansing, Database Profiling & Purchasing, Free Data Quality Audit, Other Sectors

B2B Data - Buy or Build?

When it comes to bad data, businesses are losing out. With so many options for sourcing data, what's the best choice for you and your business?

Appointment Setting, Colleges & Universities, Education Telemarketing, Lead Generation

Blueberry Partners with Wakefield Council to Boost Apprenticeships

Leeds-based business development agency, Blueberry Marketing Solutions, is partnering with Wakefield Council, to raise awareness of the Apprenticeships Made Easy scheme.

Blueberry report 28% year-on-year growth

Leeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.

Blueberry support the launch of CityConnect Cycles in Leeds

We have partnered with the West Yorkshire Combined Authority, Sustrans and BikeRight! to launch the new CityConnect Cycle scheme in the Leeds City Region.

Bridging the Gap Between Sales and Marketing

B2B buying behaviour is becoming more complex than ever. With the rise of digital and content marketing, face-to-face sales are no longer the main method of selling, with on average 67% of a sales decision being made through online research (1). These shifts in buying behaviour mean that for businesses to be successful, they need to adapt to the changing nature of B2B sales and ensure that both sales and marketing are successfully working together.

British Science Week 2018

I got the chance to get involved with British Science Week this week, so I thought I'd take the opportunity to demonstrate the positive way that science is introduced to children at an early age.

Brushing up our Knowledge - Back to University

When you think of higher education, the main picture that comes to mind are sleep-deprived students proudly waving their degree certificates at Graduation after too many late nights in the library (we’ve all been there, done that!) However - Universities all over the UK are offering so many other services and schemes aimed at small businesses.

CIM win for Blueberry Director

Here at Blueberry we are delighted that one of our directors, Pamela Knight, has won the Chartered Institute of Marketing Award for Top Student in Yorkshire 2015!

Do Apprenticeships Have a Perception Problem?

We’ve had huge success with our apprenticeship scheme over the past five years – but if you’d asked us six years ago our perceptions of apprenticeships might have been very different.

Entrepreneur In Residence

I've joined Leeds Business School's panel of Entrepreneurs in Residence

GDPR – An Introduction to Legitimate Interests

What is legitimate interest and when can you use it for processing data?

GDPR – Small Businesses don’t panic!

With the recent changes in GDPR now effective, we know many small businesses are feeling overwhelmed!

Customer Engagement & Relationship Marketing, Customer Retention & Loyalty, Customer Satisfaction, Professional Associations & Membership Organisations, Stakeholder Engagement

Getting the Most out of Your Members : Engagement

In our previous article, we looked at how to get the most out of your member renewal process. We now move on to how to engage your members earlier on to improve how renewals are received.

Customer Engagement & Relationship Marketing, Customer Retention & Loyalty, Customer Satisfaction, Professional Associations & Membership Organisations

Getting the Most out of Your Members: Renewal

As working practices change, regulatory requirements evolve, and technology continues to drive innovation across sectors, many professional associations we work with are aware of their need to adapt to this fast-changing market landscape. Responding to all these changes while still maintaining value for members can be a challenge and, for many associations, maximising member value has become more pressing than ever.

INFOGRAPHIC - GDPR Myths

Feeling unnerved regarding the imminent GDPR coming in to place? Make sure you know the facts from the fiction.

Innovation in Business

Innovation can often seem like a minefield when it comes to implementing it into your own business. In this article we explore how businesses can innovate and whether or not you already are!

Appointment Setting, Customer Engagement & Relationship Marketing, Lead Generation, Other Sectors

Is telemarketing dead?

The rise of inbound marketing tactics has led to some suggesting that more traditional, outbound marketing channels – such as telemarketing – will die out. But maybe, rather than seeing them as conflicting approaches, we should look at how to integrate the two.

Joining the dots in your marketing

For any organisation – joining the dots between departments and teams to provide a coherent customer journey can be a struggle. We work within the college sector and know that this can be a particularly pressing challenge when coordinating the multitude of initiatives you run; from apprenticeships and funded training programmes right through to commercial training opportunities. Here are our top three tips for colleges aiming to boost their business development.

National Apprenticeship Week 2018

To mark the start of National Apprenticeship Week 2018, we thought we’d share our own experience taking on apprentices and demonstrate the impact they've had on us!

Our Experience of Work Experience

Helping under 16's find their feet in the world of work.

Putting People First - About Our Blueberry Academy

We believe that people are the core of our business, and that developing our team as individuals, enables them to deliver flexible, response telemarketing that sets us apart from the rest.

Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Event Promotion, Financial Services & Fintech, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: 5 Step formula for planning sales events

If you are planning on using events to sell, here are some of the things to consider when in the planning stage.

Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: 5 Tips For Lead Generation Success

We've been sharing some tips with online sales magazine, Sales Initiative, on the most successful approaches to lead generation in a B2B environment.

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: Beyond BANT? Qualifying Leads

We've put together a handy guide on how to use BANT qualification to your advantage.

Appointment Setting, Business Services, Colleges & Universities, Customer Satisfaction, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: Finding the leaks in your sales process

If you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?

Sales Initiative Guest Blog: Picking Partners to Help You Sell

Faresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner in a guest blog for Sales Initiative Magazine.

Sales Leads Vs Marketing Leads

We’ve explored where the division between sales and marketing departments can often begin and the affect it has. We now look at how sales and marketing need shared definitions and targets to ensure they can work towards a shared goal.

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Selling in the 'Silly Season'

With hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential?

Appointment Setting, Business Services, Education Telemarketing, Event Promotion, Lead Generation, Lead Nurturing

Selling to Schools

Marketing within the education sector is more important than ever before, so we've put together some useful tips to help you get to the top of the class, and successfully sell to schools.

Team Blueberry against the Themed Multi-Station Experience Machine

On one normal Friday in May, on the first floor of 12 South Parade, unbeknownst to its inhabitants, 20 superheroes* spent the Friday afternoon getting stuck into a bunch of team building challenges, before being let loose in the city of Leeds. Team Activ provided the concept and the tools – and all we had to do was bring our A game.

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Telemarketing over Christmas

The Christmas build up is well underway, so what does that mean for B2B lead generation? We've been sharing some insider knowledge with online sales magazine, Sales Initiative, on how to approach telemarketing around the Christmas period.

Three Myths of GDPR

With only two months to go, GDPR is on the mind of most marketers. But how do you distinguish the scaremongering from the sensible guidelines? We’ve given the top three myths that we've come across!

We've Moved!

After 12 years of successful, and slightly cramped, business at our former offices on Aire Street, we are very happy to announce that we have finally flown the nest and have taken up new, larger residences on South Parade in Leeds City Centre.

Customer Engagement & Relationship Marketing, Database Cleansing, Database Profiling & Purchasing, Free Data Quality Audit, Other Sectors, Stakeholder Engagement

What does GDPR mean for your marketing?

All organisations that handle personal data will be affected by the new European General Data Protection Regulations (GDPR) in some way. Whilst there is some fear around the impact of the new regulations across B2B organisations, it’s important to recognise the benefits too!

What to do when you’ve got the “Funding Fatigue”

Are you fatigued by the sight of the word “government funded” or “grant funding?”. Maybe you’ve tried a grant funding scheme once before and it didn’t quite work out...