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Email Marketing, Other Sectors
Email Marketing at 40 – Mid-Life Crisis or in its Prime?
Email marketing has hit it’s 40s, but instead of having a mid-life crisis it’s maturing like a fine wine!
ReadB2B buyer behaviour within the wider marketing mix
B2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!
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