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Selling to Schools

THE UK’s schools and local authorities are as unique as the children they support. It goes without saying that school funding and spending needs to reflect this. The government has pledged an extra £2 billion of revenue funding to schools this academic year and the same again in 2024-25. And while schools can choose how to spend this supplementary funding, why should they invest in your services and how do you know if they’re the right fit for your business? With more than a decade of experience in the education sector, Blueberry is here to guide you through the process and help you meet your business aspirations.

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Email Marketing, Other Sectors

Email Marketing at 40 – Mid-Life Crisis or in its Prime?

Email marketing has hit it’s 40s, but instead of having a mid-life crisis it’s maturing like a fine wine!

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B2B buyer behaviour within the wider marketing mix

B2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!

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