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Why the Holidays Are a Golden Opportunity for B2B Marketers

MANY businesses assume the holiday season is just for B2C brands chasing Black Friday deals or Cyber Monday clicks. But in our experience, the festive season offers B2B marketers’ unique opportunities to stand out and make a significant impact! While many may see the holidays as a time to slow down, it’s actually the perfect moment to accelerate your B2B efforts and set the stage for success.

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Appointment Setting, Business Services, Education Telemarketing, Event Promotion, Lead Generation, Lead Nurturing

Selling to Schools

THE UK’s schools and local authorities are as unique as the children they support. It goes without saying that school funding and spending needs to reflect this. The government has pledged an extra £2 billion of revenue funding to schools this academic year and the same again in 2024-25. And while schools can choose how to spend this supplementary funding, why should they invest in your services and how do you know if they’re the right fit for your business? With more than a decade of experience in the education sector, Blueberry is here to guide you through the process and help you meet your business aspirations.

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Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Beyond BANT? Qualifying Leads

We've put together a handy guide on how to use BANT qualification to your advantage.

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B2B buyer behaviour within the wider marketing mix

B2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!

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Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Telemarketing over Christmas

The Christmas build up is well underway, so what does that mean for B2B lead generation? We share some insider knowledge on how to approach telemarketing around the Christmas period.

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Appointment Setting, Customer Engagement & Relationship Marketing, Lead Generation, Other Sectors

Is telemarketing dead?

The rise of inbound marketing tactics has led to some suggesting that more traditional, outbound marketing channels – such as telemarketing – will die out. But maybe, rather than seeing them as conflicting approaches, we should look at how to integrate the two.

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Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Selling in the 'Silly Season'

With hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential?

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Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

'Cold Calling' - a thing of the past?

We take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.

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Appointment Setting, Business Services, Colleges & Universities, Customer Satisfaction, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Finding the leaks in your sales process

If you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?

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Appointment Setting, Colleges & Universities, Education Telemarketing, Lead Generation

Blueberry Partners with Wakefield Council to Boost Apprenticeships

Leeds-based business development agency, Blueberry Marketing Solutions, is partnering with Wakefield Council, to raise awareness of the Apprenticeships Made Easy scheme.

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