B2B buyer behaviour within the wider marketing mix

B2B and B2C buyer behaviour has taken a drastic shift within the last decade. Thanks to the internet and what Google have labelled the online decision-making Zero Moment of Truth (ZMOT), businesses and consumers favour the use of online searches to make decisions about your brand – and more notably, whether or not they’ll buy from you!

Appointment Setting, Business Services, Education Telemarketing, Event Promotion, Lead Generation, Lead Nurturing

Selling to Schools

Marketing within the education sector is more important than ever before, so we've put together some useful tips to help you get to the top of the class, and successfully sell to schools.

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Telemarketing over Christmas

The Christmas build up is well underway, so what does that mean for B2B lead generation? We've been sharing some insider knowledge with online sales magazine, Sales Initiative, on how to approach telemarketing around the Christmas period.

Appointment Setting, Customer Engagement & Relationship Marketing, Lead Generation, Other Sectors

Is telemarketing dead?

The rise of inbound marketing tactics has led to some suggesting that more traditional, outbound marketing channels – such as telemarketing – will die out. But maybe, rather than seeing them as conflicting approaches, we should look at how to integrate the two.

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: Beyond BANT? Qualifying Leads

We've put together a handy guide on how to use BANT qualification to your advantage.

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Selling in the 'Silly Season'

With hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential?

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

'Cold Calling' - a thing of the past?

We take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.

Appointment Setting, Business Services, Colleges & Universities, Customer Satisfaction, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: Finding the leaks in your sales process

If you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?

Appointment Setting, Colleges & Universities, Education Telemarketing, Lead Generation

Blueberry Partners with Wakefield Council to Boost Apprenticeships

Leeds-based business development agency, Blueberry Marketing Solutions, is partnering with Wakefield Council, to raise awareness of the Apprenticeships Made Easy scheme.