Sales Leads Vs Marketing Leads

We’ve explored where the division between sales and marketing departments can often begin and the affect it has. We now look at how sales and marketing need shared definitions and targets to ensure they can work towards a shared goal.

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Telemarketing over Christmas

The Christmas build up is well underway, so what does that mean for B2B lead generation? We've been sharing some insider knowledge with online sales magazine, Sales Initiative, on how to approach telemarketing around the Christmas period.

Bridging the Gap Between Sales and Marketing

B2B buying behaviour is becoming more complex than ever. With the rise of digital and content marketing, face-to-face sales are no longer the main method of selling, with on average 67% of a sales decision being made through online research (1). These shifts in buying behaviour mean that for businesses to be successful, they need to adapt to the changing nature of B2B sales and ensure that both sales and marketing are successfully working together.

Customer Engagement & Relationship Marketing, Database Cleansing, Database Profiling & Purchasing, Free Data Quality Audit, Other Sectors, Stakeholder Engagement

What does GDPR mean for your marketing?

All organisations that handle personal data will be affected by the new European General Data Protection Regulations (GDPR) in some way. Whilst there is some fear around the impact of the new regulations across B2B organisations, it’s important to recognise the benefits too!

Appointment Setting, Customer Engagement & Relationship Marketing, Lead Generation, Other Sectors

Is telemarketing dead?

The rise of inbound marketing tactics has led to some suggesting that more traditional, outbound marketing channels – such as telemarketing – will die out. But maybe, rather than seeing them as conflicting approaches, we should look at how to integrate the two.

We've Moved!

After 12 years of successful, and slightly cramped, business at our former offices on Aire Street, we are very happy to announce that we have finally flown the nest and have taken up new, larger residences on South Parade in Leeds City Centre.

Putting People First - About Our Blueberry Academy

We believe that people are the core of our business, and that developing our team as individuals, enables them to deliver flexible, response telemarketing that sets us apart from the rest.

Blueberry support the launch of CityConnect Cycles in Leeds

We have partnered with the West Yorkshire Combined Authority, Sustrans and BikeRight! to launch the new CityConnect Cycle scheme in the Leeds City Region.

Data Enhancement, Database Cleansing, Database Profiling & Purchasing, Free Data Quality Audit, Other Sectors

B2B Data - Buy or Build?

When it comes to bad data, businesses are losing out. With so many options for sourcing data, what's the best choice for you and your business?

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: Beyond BANT? Qualifying Leads

We've put together a handy guide on how to use BANT qualification to your advantage.

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Selling in the 'Silly Season'

With hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential?

Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Event Promotion, Financial Services & Fintech, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: 5 Step formula for planning sales events

If you are planning on using events to sell, here are some of the things to consider when in the planning stage.

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

'Cold Calling' - a thing of the past?

We take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.

CIM win for Blueberry Director

Here at Blueberry we are delighted that one of our directors, Pamela Knight, has won the Chartered Institute of Marketing Award for Top Student in Yorkshire 2015!

Appointment Setting, Business Services, Colleges & Universities, Customer Satisfaction, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: Finding the leaks in your sales process

If you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?

Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Sales Initiative Guest Blog: 5 Tips For Lead Generation Success

We've been sharing some tips with online sales magazine, Sales Initiative, on the most successful approaches to lead generation in a B2B environment.

Sales Initiative Guest Blog: Picking Partners to Help You Sell

Faresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner in a guest blog for Sales Initiative Magazine.

Blueberry report 28% year-on-year growth

Leeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.