• Search

Knowledge Base

Share our knowledge and expertise - or sign up to our newsletter below to get our top tips delivered straight to your inbox!

Featured

Why the Holidays Are a Golden Opportunity for B2B Marketers

MANY businesses assume the holiday season is just for B2C brands chasing Black Friday deals or Cyber Monday clicks. But in our experience, the festive season offers B2B marketers’ unique opportunities to stand out and make a significant impact! While many may see the holidays as a time to slow down, it’s actually the perfect moment to accelerate your B2B efforts and set the stage for success.

Read

Filter:

Sort by:

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

'Cold Calling' - a thing of the past?

We take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.

Read

Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Event Promotion, Financial Services & Fintech, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

5 Step formula for planning sales events

Holding an event can be the perfect opportunity to sell your business and offering to relevant decision makers. However, if done incorrectly, they can present themselves as a costly expense. We've put together some of the key things to consider when in the planning stage for your event.

Read

Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

5 Tips For Lead Generation Success

Take a look at some of our tips for the most successful approaches to lead generation in a B2B environment.

Read

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Beyond BANT? Qualifying Leads

We've put together a handy guide on how to use BANT qualification to your advantage.

Read

Appointment Setting, Colleges & Universities, Education Telemarketing, Lead Generation

Blueberry Partners with Wakefield Council to Boost Apprenticeships

Leeds-based business development agency, Blueberry Marketing Solutions, is partnering with Wakefield Council, to raise awareness of the Apprenticeships Made Easy scheme.

Read

British Science Week 2018

I got the chance to get involved with British Science Week this week, so I thought I'd take the opportunity to demonstrate the positive way that science is introduced to children at an early age.

Read

Business Services, Colleges & Universities, Distributors & Builders Merchants, Education Telemarketing, Enterprise IT, Facilities Management, Financial Services & Fintech, Lead Generation, Logistics, Manufacturers, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Business Support During Coronavirus

Order books have collapsed, staff have been furloughed, and cashflow has been reduced to a trickle. Sales forecasts and marketing plans – even just from a few weeks ago – are pretty much obsolete. While the government has announced support for businesses, understanding how to navigate through the labyrinth of overlapping schemes, measures and funding pots isn’t always easy - so where should businesses turn to for support?

Read

Do Apprenticeships Have a Perception Problem?

We’ve had huge success with our apprenticeship scheme over the past five years – but if you’d asked us six years ago our perceptions of apprenticeships might have been very different.

Read

Appointment Setting, Business Services, Colleges & Universities, Customer Satisfaction, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Finding the leaks in your sales process

If you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?

Read

Picking Partners to Help You Sell

Faresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner.

Read

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Selling in the 'Silly Season'

With hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential?

Read

Appointment Setting, Business Services, Education Telemarketing, Event Promotion, Lead Generation, Lead Nurturing

Selling to Schools

THE UK’s schools and local authorities are as unique as the children they support. It goes without saying that school funding and spending needs to reflect this. The government has pledged an extra £2 billion of revenue funding to schools this academic year and the same again in 2024-25. And while schools can choose how to spend this supplementary funding, why should they invest in your services and how do you know if they’re the right fit for your business? With more than a decade of experience in the education sector, Blueberry is here to guide you through the process and help you meet your business aspirations.

Read

Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Telemarketing over Christmas

The Christmas build up is well underway, so what does that mean for B2B lead generation? We share some insider knowledge on how to approach telemarketing around the Christmas period.

Read