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Why the Holidays Are a Golden Opportunity for B2B Marketers

MANY businesses assume the holiday season is just for B2C brands chasing Black Friday deals or Cyber Monday clicks. But in our experience, the festive season offers B2B marketers’ unique opportunities to stand out and make a significant impact! While many may see the holidays as a time to slow down, it’s actually the perfect moment to accelerate your B2B efforts and set the stage for success.

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Appointment Setting, Business Services, Education Telemarketing, Event Promotion, Lead Generation, Lead Nurturing

Selling to Schools

THE UK’s schools and local authorities are as unique as the children they support. It goes without saying that school funding and spending needs to reflect this. The government has pledged an extra £2 billion of revenue funding to schools this academic year and the same again in 2024-25. And while schools can choose how to spend this supplementary funding, why should they invest in your services and how do you know if they’re the right fit for your business? With more than a decade of experience in the education sector, Blueberry is here to guide you through the process and help you meet your business aspirations.

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Business Services, Colleges & Universities, Distributors & Builders Merchants, Education Telemarketing, Enterprise IT, Facilities Management, Financial Services & Fintech, Lead Generation, Logistics, Manufacturers, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Business Support During Coronavirus

Order books have collapsed, staff have been furloughed, and cashflow has been reduced to a trickle. Sales forecasts and marketing plans – even just from a few weeks ago – are pretty much obsolete. While the government has announced support for businesses, understanding how to navigate through the labyrinth of overlapping schemes, measures and funding pots isn’t always easy - so where should businesses turn to for support?

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Business Services, Customer Engagement & Relationship Marketing, Customer Retention & Loyalty, Distributors & Builders Merchants, Enterprise IT, Facilities Management, Financial Services & Fintech, Logistics, Manufacturers, Marketing Partnerships, Medical & Pharma, Other Sectors, Stakeholder Engagement

Marketing During Coronavirus

It is more important now than ever to be seen and to engage positively with your audience. How you go about this is what can make all the difference. We have come up with a few simple tips to help business owners, sales and marketing teams and leaders, plan and maintain visibility in the right way at a time when business confidence is at an all-time low. Hopefully you can put some of these tips to practice!

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Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Beyond BANT? Qualifying Leads

We've put together a handy guide on how to use BANT qualification to your advantage.

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Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Telemarketing over Christmas

The Christmas build up is well underway, so what does that mean for B2B lead generation? We share some insider knowledge on how to approach telemarketing around the Christmas period.

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Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Selling in the 'Silly Season'

With hot summer days and staff on holiday, summer is often seen as a lull for telemarketing opportunities. So how can businesses buck this trend and realise August's potential?

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Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Event Promotion, Financial Services & Fintech, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

5 Step formula for planning sales events

Holding an event can be the perfect opportunity to sell your business and offering to relevant decision makers. However, if done incorrectly, they can present themselves as a costly expense. We've put together some of the key things to consider when in the planning stage for your event.

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Appointment Setting, Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

'Cold Calling' - a thing of the past?

We take a look into why telemarketing is so regularly disputed and the simple qualifying techniques businesses can adopt to avoid those negative associations of a cold call.

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Appointment Setting, Business Services, Colleges & Universities, Customer Satisfaction, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

Finding the leaks in your sales process

If you're not happy with the outputs of your sales efforts – or are unsure if they could be more effective – how do you plan where to put your resources in order to improve?

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Business Services, Colleges & Universities, Education Telemarketing, Enterprise IT, Financial Services & Fintech, Lead Generation, Lead Nurturing, Marketing Partnerships, Medical & Pharma, Other Sectors, Professional Associations & Membership Organisations, Public & Third Sector

5 Tips For Lead Generation Success

Take a look at some of our tips for the most successful approaches to lead generation in a B2B environment.

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Picking Partners to Help You Sell

Faresh Maisuria, director at Blueberry Marketing Solutions, shares some advice on selecting the right outsourcing partner.

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