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Database Profiling & Purchasing

DataProfiling BlueberryMS

Are you confident your marketing is reaching the right target audience?

The profile of your data can make or break the success of your marketing campaign. You only get back what you put in, and up to date, professionally sourced data is an essential part of this. You can design and create the best direct mail or email marketing campaign, but if it isn’t seen by your intended target market, then it will be a waste of your time and resources.

We work with trusted data suppliers to source the most appropriate marketing database. Whether this is for an upcoming telemarketing campaign, an email mailer, or just to refresh your current prospect list, we have a dedicated data team which can advise you on what data to purchase. We can then anaylse your current database to model the right data profile, or segment a database which reflects your objectives.

If you rely on purchased data at the moment, you’ll need to ensure data is GDPR compliant by the 25th May 2018. Please speak to our data team on 0113 200 5200 or contact us here to discuss how this could affect you. Alternatively, take a look at our advice piece of whether to buy or build your marketing database.