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Nathan Topping 21st March 2014

Blueberry report 28% year-on-year growth

Leeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.

Leeds-based business development agency, Blueberry Marketing Solutions, has experienced a 28% year-on-year growth thanks to some major client wins.

The firm, which employs 21 members of staff, has nine years of almost year-on-year consecutive growth, and plans to further increase revenues by 12% at the end of this financial year.

The company provides a wide range of marketing and business development services for a mix of private and public sector clients, including gathering customer and marketing insight, specialist data management services, and lead generation and nurturing.

Staff retention is a key part of its business growth strategy, with the agency providing the highly regarded Chartered Institute of Marketing diplomas, which two staff members are currently undertaking.

Blueberry’s growth has also focused on harnessing its experience across markets and industries, ensuring growth will be sustainable and long term. Blueberry is developing its service set to provide clients with an integrated, end-to-end business development service.

Director, Faresh Maisuria, set up Blueberry in 2005 after spotting an opportunity to work with other likeminded individuals with an entrepreneurial mindset. He said:

I'm extremely proud of Blueberry's business success and fully expect us to reach our ambitious target of another 12% revenue increase by January 2015. Our growth strategy focusses on our expertise across a range of industries; ensuring growth will be sustainable long term and not vulnerable to external market changes. Consequently no one client accounts for more than 12% of our revenue, and our top ten customers account for less than 50% of total income. We're always looking to develop the talent of the future to ensure we continue to innovate. As a result our entire management team all started working here as graduates, and we work with local universities to provide employment opportunities to graduates
Faresh Maisuria

See some of our coverage in the Yorkshire Post and Bdaily.

Written By Nathan Topping
Nathan has recently completed his CIM Diploma in Professional Marketing, and works on a wide range of customer projects across the public, private and third sectors. He has a particular interest in marketing data and how to harness this to get the most from your marketing.

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